Demand Generation Manager (Account-Based Marketing)

About Revolut

Since its inception in 2015, Revolut has been dedicated to offering individuals greater clarity, control, and freedom over their finances. With a comprehensive suite of financial products spanning spending, saving, investing, currency exchange, and travel services, Revolut supports over 75 million users worldwide. The company fosters a vibrant and inclusive culture, recognized as a Great Place to Work™, with more than 13,000 employees globally working both remotely and from offices.

Role Overview

The Growth team at Revolut blends strategy, data, and creativity to fuel business expansion through market launches, enhanced customer acquisition, and improved engagement. We are seeking a Demand Generation Manager to lead the global enterprise pipeline generation strategy for Revolut Business. This role involves shaping the vision, defining scope, and managing execution to build a strong, qualified pipeline and accelerate revenue growth through Account-Based Marketing (ABM) campaigns, industry events, and regional initiatives.

Key Responsibilities

• Crafting and owning the worldwide ABM strategy with clear targets for pipeline development, customer acquisition, and expansion.
• Managing ABM and partner-focused initiatives, including LinkedIn campaigns and sector-specific events.
• Designing and optimizing integrated, multi-channel marketing campaigns to boost Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline speed, coordinating closely with the Sales team.
• Employing data-driven tactics across digital, paid media, ABM, email campaigns, webinars, and events to enhance conversions and maximize campaign ROI, even without a conventional marketing automation platform.
• Collaborating with Sales leadership to align on Ideal Customer Profile (ICP), lead scoring frameworks, and Service Level Agreements (SLAs).
• Refining outbound marketing strategies, including message development, content creation, and follow-up sequences.
• Partnering with Marketing and Operations departments to plan and implement a new marketing automation system and continuously improve lead scoring models.
• Leading collaborations with Brand and Creative teams to develop targeted content for ABM efforts.
• Monitoring key performance indicators to ensure demand generation efforts are effectively targeting, scoring leads, and optimizing funnel conversion and scalability.
• Generating comprehensive reports on campaign efficacy, contribution to pipeline, and ROI for executive review.

Candidate Profile

• A minimum of seven years of experience in B2B demand generation, including at least four years managing ABM campaigns.
• Demonstrated success in expanding enterprise pipelines within fintech, SaaS, or ecommerce sectors, preferably combining product-led growth (PLG) and sales-supported models.
• Deep understanding of lead lifecycle management, scoring techniques, and funnel enhancements especially in startup environments.
• Proficiency with sales and marketing technology platforms such as Salesforce, HubSpot, Marketo, attribution tools, intent data solutions like Demandbase or 6Sense, and analytics software like Tableau or Looker.
• Proven expertise in delivering global or multi-regional demand generation campaigns across multiple channels with measurable results.
• Strong analytical capabilities in creating and interpreting performance dashboards, reports, and actionable insights.

Diversity and Inclusion

Revolut actively fosters diversity and an inclusive workplace, recognizing that varied perspectives fuel innovation and better products. Applications are welcomed from candidates of all backgrounds to join a multicultural and dedicated team.

Important Candidate Information

• Apply only through official Revolut channels; third-party recruiting services are not used.
• Verify that communications come from authentic Revolut email addresses ending with @revolut.com.
• Revolut does not request payment or personal financial details during recruitment. Any such requests are scams and should be reported immediately.

Applicant Confirmation

By applying, candidates confirm the accuracy and authenticity of their information and acknowledge that false data may lead to application rejection or termination if hired. Personal data will be processed in accordance with Revolut's Candidate Privacy Notice.