CRM & Loyalty Specialist
Dublin, County Dublin, Ireland · Full Time
Be the first to apply
- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 6 days ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
Job description
About CarTrawler
CarTrawler is a global travel technology company that connects people and places, providing seamless car rental and innovative travel solutions that enhance journeys for millions globally. Our culture thrives on curiosity, teamwork, and fun, where every idea and traveler matters.
Key Responsibilities
- Design and implement impactful CRM and loyalty campaigns for strategic partner accounts within a Trading Squad to drive customer engagement, loyalty, and commercial success.
- Ensure high-quality campaign execution leveraging data insights, experimentation, and marketing best practices to boost retention and revenue.
- Serve as the CRM and Loyalty expert within the Trading Squad, supporting commercial goals and managing end-to-end delivery of email, lifecycle, and loyalty communications using CRM platforms such as Salesforce Marketing Cloud.
- Maintain campaign consistency across audience targeting, customer journeys, landing page compliance, and partner requirements.
- Identify revenue growth opportunities by optimizing CRM segmentation, lifecycle marketing, and personalization.
- Analyze campaign and loyalty performance data to generate actionable commercial recommendations and report on KPIs like engagement, retention, conversion, and revenue.
- Conduct quality assurance to ensure excellent customer experiences and improve operational efficiencies and campaign processes.
- Plan and analyze A/B and multivariate testing to enhance loyalty offers, automation, and customer journeys.
- Build strong collaborative relationships with airline and travel partners; translate partner needs into clear briefs for internal teams.
- Champion CRM and loyalty best practices and share industry insights, continuously improving CRM capabilities and supporting team knowledge sharing and mentoring.
Candidate Profile
- Bachelor’s degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience, or a related field, or equivalent experience.
- Preferably possess Salesforce Marketing Cloud certifications and CRM or Digital Marketing certifications such as CIM or Digital Marketing Institute credentials.
- Minimum of 3 years’ experience in CRM, loyalty marketing, lifecycle marketing, digital marketing, e-commerce, or travel sectors.
- Demonstrated expertise in managing CRM and loyalty campaigns through email, lifecycle marketing, and automation platforms with hands-on experience using Salesforce Marketing Cloud and CMS.
- Strong analytical skills with the ability to track KPIs, produce performance reports, and translate insights into commercial strategies.
- Proven collaboration experience within dynamic commercial environments and cross-functional teams.
- Fluent English communication skills.
Perks and Benefits
- Competitive salary with performance-based yearly bonuses.
- Comprehensive benefits including fully subsidized VHI health insurance and pension matching up to 4%.
- Generous leave allowance with 25 days annual leave, additional company holidays, flexible work arrangements including remote work abroad up to 20 days per year, and monthly early finish Fridays.
- Extensive wellbeing support programs covering physical and mental health, including paid leave for marriage, volunteering, menstrual, menopause, and fertility health.
- Opportunities for professional development through training, coaching, and study supports along with recognition programs celebrating individual and team achievements.
- Additional workplace conveniences including subsidized canteen, on-site parking, Bike to Work and TaxSaver schemes, and an active sports and social club.
Additional Information
We use Artificial Intelligence tools in our recruitment process to assist with application review and analysis to identify inconsistencies or verification points. These tools support but do not replace human decision-making. Final hiring decisions are made by human recruiters. For more information on data processing related to your application, please contact us directly.
Equal Opportunity
CarTrawler is an equal opportunity employer committed to diversity and inclusion. We welcome passionate candidates from all backgrounds regardless of identity or experience. We encourage everyone to apply even if you don’t meet every requirement.