Creative Strategist (TikTok Shop)

Overview

We are seeking a Creative Strategist specializing in TikTok Shop to join a fast-paced, remote-first team based in the United Kingdom. This role combines creativity, performance marketing, and social commerce strategies to fuel significant business growth. You will spearhead the creative development and strategic planning for TikTok content, including organic posts, paid promotions, and TikTok Shop initiatives, aimed at maximizing customer acquisition and conversions.

Key Responsibilities

• Lead creative strategy across TikTok organic content, paid advertising, and TikTok Shop to boost audience expansion, interaction, and revenue generation.
• Investigate current TikTok trends, competitor activity, creator content, consumer behavior, and platform analytics to discover innovative creative opportunities and effective content formats.
• Create scalable creative ideas, messaging frameworks, scripts, hooks, and detailed campaign briefs tailored for various customer journey stages.
• Develop and oversee structured creative testing plans; regularly assess the performance of hooks, formats, messaging, offers, creators, and storytelling methods.
• Collaborate closely with product marketing, paid media experts, content creators, video editors, and other stakeholders to implement and scale successful creative campaigns.
• Formulate content strategies native to TikTok that balance authentic storytelling with clear commercial goals and direct-response objectives.
• Support growth of the TikTok Shop by crafting conversion-driven creatives that enhance product discovery, customer engagement, click-through rates, and purchase motivation.
• Analyze creative campaign performance and quickly integrate insights to improve audience engagement, retention, conversions, and overall campaign success.

Candidate Requirements

• A minimum of five years’ experience in creative strategy, performance marketing, growth marketing, or direct-to-consumer content development, particularly involving TikTok and TikTok Shop.
• Demonstrated success in creating impactful short-form content and direct-response campaigns, supported by an impressive portfolio.
• In-depth knowledge of the TikTok ecosystem, including trends, creator communities, paid advertising approaches, shopping behaviors, and native content types.
• Expertise in conceptualizing organic and paid social campaigns focused on engagement and performance.
• Strong capability in creative testing techniques, with the ability to analyze data to refine and improve creative assets continuously.
• Excellent grasp of consumer psychology, storytelling, branding, video content, and messaging that drives conversion.
• Exceptional collaboration and communication skills suited for cross-functional teamwork in a remote environment.
• Highly proactive, innovative, analytical, and passionate about new social media trends, digital culture, and performance marketing strategies.

Benefits and Working Environment

• Fully remote role with the freedom to work from anywhere in Europe.
• Significant opportunity to contribute to and influence high-impact TikTok and social commerce projects.
• A dynamic, international, and fast-moving workplace that values performance and creativity.
• Empowerment with considerable ownership and creative freedom to shape marketing strategies.
• Collaborative teamwork with seasoned professionals in marketing, creativity, and growth.
• Growth prospects within a swiftly expanding digital commerce enterprise.
• A stimulating culture that prioritizes innovation, experimentation, continuous improvement, and measurable results.

Additional Information

This opportunity is posted by a partner company managing all applications and follow-ups directly. The hiring process uses an AI-enhanced system to ensure efficient and unbiased candidate evaluation, with final decisions made by hiring managers. By applying, candidates consent to data processing under applicable privacy regulations.

Our team values your interest and wishes you success!