- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 1 day ago
- Work mode
- In office
- Eligibility
- Open to candidates who can think creatively for performance marketing, especially those interested in mobile game advertising and idea generation. Portfolio or work samples are optional but encouraged; rough concepts, scripts, personal content, or early-stage ideas may be shared.
- Resume
- Required to apply
Where you'll work
Job description
About the Role
We are hiring a creative strategist who can generate attention-grabbing concepts for mobile game advertising. This position is focused on ideation, not hands-on video editing or production, since execution is handled through internal pipelines and AI-assisted tools. The core expectation is to create strong concepts, hooks, and storylines that help drive installs.
If you naturally think in terms of ad angles, variations, and the psychology behind stopping the scroll, this could be a strong fit.
What You Will Do
- Develop a large number of concepts for short-form ad creatives.
- Write compelling opening hooks designed to capture attention in the first 3 seconds.
- Translate gameplay into easy-to-follow, engaging ad ideas.
- Prepare simple scripts and briefs for production teams.
- Build multiple versions of high-performing ideas.
- Study trends, competitors, and campaign results to improve future concepts.
- Work closely with user acquisition and creative teams to expand what performs well.
What We Are Looking For
- Strong creative intuition paired with a performance-focused mindset, with the ability to generate many ideas quickly while keeping installs and conversions in view.
- Solid understanding of short-form content and what holds attention.
- Ability to turn product features into audience-led narratives.
- Clear and structured thinking, with clarity valued over polish.
- Comfort with TikTok-like and performance-oriented creative formats.
- Curiosity, trend awareness, and a strong interest in generating new ideas.
Nice to Have
- Genuine interest in mobile games and an understanding of player motivation and gameplay loops.
- Background in mobile games or performance marketing.
- Familiarity with common ad approaches such as fail/win, UGC, and story-led concepts.
- Exposure to GenAI video tools or AI-based creative workflows.
What Success Looks Like
- The role requires a balance of speed and quality.
- We value people who can consistently produce a high volume of ideas.
- You should be comfortable presenting many different ways to market the same feature.
- Success is judged by how well your ideas convert into installs and conversions, rather than by views or impressions alone.
Application Note
Sharing a portfolio or examples of your work is optional, but strongly encouraged if available.
- You may share ad concepts, scripts, or early-stage creative thinking.
- Rough drafts are welcome; polished output is not required.
- Personal content such as YouTube or TikTok links can also be included.
- The main focus is on how you think, not only on finished work.