Creative Strategist

About Ancient + Brave

Ancient + Brave is a wellness company founded by a woman, known for its award-winning collagen, supplements and functional blends. Its approach combines traditional wisdom with scientific validation to support everyday rituals that promote whole-body wellbeing.

The business has been included in The Sunday Times 100 fastest-growing private companies for three years in a row, reaching 7th place most recently, and ranked 4th in the 2025 Oresa Retail Growth Index. It is also a B Corp and a member of 1% for the Planet, with more than 1% of revenue directed to environmental and social initiatives.

The company promotes an inclusive, diverse culture built on bravery, connection, intention and integrity. The role is based at its riverside headquarters in Lewes, East Sussex.

Role overview

This fixed-term opportunity is expected to run for 2 to 3 months and is ideally set to begin within the next few weeks. The employer is open to full-time, part-time and flexible working arrangements, though the office-based nature of the role means candidates should be able to commute to Lewes.

The Creative Strategist will help strengthen the in-house performance marketing function by turning audience insight, data and product understanding into creative strategies that improve results. Working with the Performance Marketing and Brand teams, the position covers strategic thinking, concept development and high-impact copywriting for paid social campaigns.

Key responsibilities

The work centres on paid social creative strategy, from identifying winning angles to building frameworks for testing and iteration. The successful candidate will also help shape the creative production pipeline and support collaboration across creative, performance and brand functions.

• Convert performance data, audience research and testing results into actionable creative direction.
• Spot promising angles, messages and campaign territories for paid social across Meta, TikTok and newer platforms.
• Set up and maintain a creative testing structure that supports fast learning and refinement.
• Track platform changes, cultural trends and competitor activity to keep ideas fresh.
• Lead the briefing process for performance creative with clear and inspiring direction.
• Create several creative routes quickly, balancing brand storytelling with direct-response goals.
• Develop concepts for UGC, static, motion and product-led paid social content.
• Partner with designers, editors and external creators to deliver concepts.
• Write concise, persuasive copy for ads, hooks, headlines, body copy and calls to action.
• Build messaging frameworks that can be tested across audiences and formats.
• Keep all writing consistent with the brand voice while improving conversion potential.
• Help establish a scalable and efficient creative production workflow.
• Work closely with Performance, Brand and Creative teams to keep output aligned.
• Use AI tools where helpful to support idea generation and creative volume.

Candidate profile

The ideal person is equally comfortable analysing what is working and shaping what should be made next. They should combine commercial awareness with strong creative judgement, and be able to move confidently between strategy and execution.

• Has worked in creative strategy, performance creative or content strategy, preferably for a D2C brand.
• Experience in wellness, beauty, lifestyle or FMCG is a plus.
• Understands what drives creative performance on Meta and TikTok.
• Can write short-form, attention-grabbing copy confidently.
• Can switch between strategic planning and hands-on creative execution.
• Has worked with or built a creative testing process.
• Communicates well across teams in a busy, fast-moving environment.
• Balances creative instinct with commercial thinking.
• Is curious, insight-led and proactive.
• Works independently and stays calm under pressure.
• Can manage several projects at once without losing detail.
• Enjoys collaboration and contributing ideas generously.
• Is motivated by purpose-led brands and wellness storytelling.
• Is detail-focused while still keeping sight of the broader picture.
• Can start at short notice and is open to part-time or flexible working.

Brand values

To thrive in the team, the right candidate should reflect the company’s shared values:

• Bravery: courageous, bold and willing to experiment.
• Integrity: honest, accountable and ethical.
• Connection: collaborative, inclusive and open.
• Intention: purposeful, proactive and focused.

Important notes

• This is an office-based position in Lewes, so applicants should live within a reasonable commuting distance.
• Recruitment agencies are not being used for this vacancy.
• The company states that new joiners are expected to work from the office full time.

Why join

The employer describes itself as a community-built brand with sustainability and social responsibility at its core. The wider package includes a collaborative and inclusive environment, development support and a range of workplace and lifestyle benefits.

• Laptop, headphones and a well-equipped office with monitors, ergonomic chairs and sit/stand desks.
• Fully stocked kitchen, including unlimited company products and 50% off purchases.
• Discretionary bonus linked to company and individual performance, with annual salary review.
• ESG-invested pension contributions.
• Private medical insurance.
• Medicash cover with specialist consultations, 24/7 virtual GP access, health screenings, dental and optical support, complementary therapies and EAP support.
• Mintago access for financial wellbeing advice, retail discounts and salary sacrifice options covering childcare, cycle to work, gym membership, groceries, EV and mobile/tech purchases.
• 25 days of holiday plus bank holidays, plus one wellbeing day.
• Ongoing training and professional development.
• Complimentary nutrition and workout sessions in the office.
• Charity fundraising initiatives and two social events each year.

Working style

The business operates as a fast-moving scale-up and places high value on in-person collaboration. The role is therefore expected to be based full time in the Lewes headquarters, with only limited flexibility discussed where appropriate.