Creative Strategist for EU Direct-to-Consumer Company

About the Role

This opportunity is with a partner company hiring for a Creative Strategist positioned to support paid social growth for a DTC (Direct-to-Consumer) firm based in Germany. The role is ideal for an imaginative individual who integrates data-backed insights with hands-on strategic implementation to boost digital advertising performance.

You will take ownership of the creative experimentation workflow, encompassing market analysis, ideation, brief creation, testing, and interpretation of results. Your work will have significant influence on creative decision-making processes and consequently on overall commercial success. Collaboration will span cross-functional teams, including marketing, design, content creation, and external creatives.

The role suits someone thriving in dynamic settings that emphasize innovation, rapid experimentation, and measurable effectiveness. It involves high responsibility suitable for candidates enthusiastic about establishing scalable systems for creative advertising and uncovering effective promotional strategies.

Key Responsibilities

• Lead the complete paid social creative testing cycle—from initial research and hypothesis generation to iterative experimentation.
• Design creative concepts that improve campaign results using customer insights, analysis of market trends, competitor strategies, and performance metrics.
• Create and maintain a prioritized and systematic creative testing schedule that emphasizes experiments with the greatest expected impact.
• Develop precise creative briefs for video editors, designers, user-generated content creators, influencers, and other content producers specifying messaging, hooks, target audiences, and testing goals.
• Oversee multiple experiment briefs concurrently while ensuring strategic alignment and quality standards.
• Evaluate creative campaign performance through metrics such as return on ad spend (ROAS), cost per acquisition (CPA), click-through rates, and effectiveness of messaging and formats.
• Convert performance data into actionable insights to guide future creative experiments.
• Conduct continuous market and competitor research alongside consumer behavior and trending tactics within Meta and TikTok advertising platforms.
• Coordinate with internal teams, agencies, and production partners to ensure smooth execution of creative projects.
• Manage workflows related to creative production ensuring alignment with strategic objectives.
• Establish repeatable processes that enhance creative output and scalability over time.

Candidate Requirements

• Minimum three years' experience in creative strategy, paid social advertising, or performance marketing roles within DTC or eCommerce companies.
• Demonstrated capability in crafting and refining creative strategies specifically for Meta and TikTok ad campaigns.
• In-depth knowledge of direct-response advertising and social media first creative formats.
• Ability to analyze campaign data and translate it into clear creative directives.
• Expertise in writing detailed creative briefs for production teams and influencers.
• Strong familiarity with user-generated content (UGC) and best practices for performance-driven creative.
• Experience overseeing external creative agencies and production platforms.
• Excellent organizational skills to handle multiple simultaneous projects and experiments.
• Proven communication and collaboration skills across diverse teams.
• Experience with subscription-based eCommerce brands is advantageous.
• Understanding and use of creative research tools, Meta Ad Library, and competitive analysis methodologies preferred.
• Bonus points for knowledge of landing page optimization and syncing creative with sales funnels.
• Familiarity with project management tools like ClickUp, Asana, or Monday.com is helpful.
• Bonus for experience utilizing AI tools (e.g., ChatGPT, Claude, Perplexity) for creative ideation and research.

Benefits and Additional Information

• Lead creative strategy efforts for impactful paid social media advertisements.
• Collaborate within an international team driven by performance and teamwork.
• Gain autonomy with high visibility in influencing creative choices affecting company growth.
• Work remotely with flexibility from any location.
• Engage in a fast-moving environment promoting innovation and continual experimentation.
• Opportunity to design and expand a creative testing function.
• Competitive salary package inclusive of performance bonuses.

Additional Information

The hiring process uses AI-supported candidate review and matching to enhance objectivity and speed in candidate selection. Final recruitment decisions are conducted by human reviewers. Data protection is respected according to applicable laws including GDPR. Applicants may seek information on data usage and have rights over their personal data.