Creative Strategist

About Us

ALEMI is a handbag brand based in Zurich, dedicated to reimagining business bags for women. We design elegant, timeless handbags that blend minimalist aesthetics with practical functionality. Each bag is meticulously handcrafted in Italy at a family-owned atelier, adhering to fair labor practices and utilizing premium, durable Italian leather. Our core values emphasize quality, transparency, and empowerment, reflected in both our products and our team dynamics. Since our founding in 2020, ALEMI has grown into a team of over 15 individuals committed to empowering women through accessories that enhance confidence and individuality.

Responsibilities

As a Creative Strategist, you will be instrumental in transforming customer insights, product advantages, and performance data into innovative creative concepts. Your work will aim to drive significant business growth while ensuring brand consistency and strengthening brand equity. You will collaborate closely with the Performance and Brand Teams to devise creative strategies that enhance both brand perception and conversion rates.

What You'll Do

• Performance Creative Strategy: Develop compelling ad angles, hooks, and messaging frameworks. Construct and manage a strategic roadmap for creative testing. Analyze the performance of creative assets to identify successful patterns. Partner with the Performance Marketing team to scale effective concepts.
• Founder & Organic Content Strategy: Conceive content ideas for founders and leadership. Design repeatable content series and narrative formats. Transform customer pain points into engaging content concepts.
• UGC & Influencer Creative Strategy: Create frameworks for briefing creators. Identify high-performing formats for user-generated content (UGC) and influencer collaborations. Support the repurposing of content across paid and organic channels.
• Campaign Messaging: Articulate product features as clear customer benefits. Support launch campaigns with well-defined messaging strategies. Ensure creative concepts align with overarching business objectives.

Your Profile

We are looking for an analytical thinker with strong storytelling abilities and 3–6 years of experience in creative strategy, performance creative, growth marketing, or content strategy. A solid understanding of paid social creative performance is essential. You should be experienced in working with platforms like Meta and TikTok, and with creator-led content. The ability to interpret performance data and translate insights into creative concepts is crucial. You must be adept at balancing brand considerations with growth targets. Prior experience in DTC, fashion, lifestyle, or premium consumer brands is considered an advantage.

What Success Looks Like

• A steady flow of novel creative concepts.
• Accelerated creative testing cycles.
• Enhanced paid social media performance.
• A robust content ecosystem.
• More effective utilization of influencer and UGC assets.
• Strong synergy between the Brand and Performance teams.

Your Benefits

• Significant ownership and responsibility from the outset.
• Direct collaboration opportunities with the founders.
• A dynamic environment with rapid decision-making and short feedback loops.
• An engaging blend of brand, content, and growth marketing.
• A flexible hybrid work arrangement.
• A generous employee discount on ALEMI products.
• The chance to contribute to building an international, purpose-driven premium brand.

Additional Information

ALEMI is located in Herbrechtingen, Baden-Württemberg, Germany.