Creative Strategist

About Plant People

Plant People is rapidly evolving as a leading wellness brand in the United States. Founded by two friends who harnessed the healing properties of functional mushrooms and herbs during their recovery from spinal surgeries, the company now creates clean, flavorful, and effective wellness gummies designed to enhance sleep, focus, calmness, and overall wellbeing. Proudly B Corp and Climate Neutral Certified, their products are available nationwide through major retailers like Whole Foods Market, Target, Erewhon, REI, Sprouts, JetBlue, and other innovative partners.

Company Culture and Values

• Hands-on approach with a strong sense of ownership and agility, thriving in fast-paced, scrappy environments.
• Combination of storytelling backed by data-driven insights, embracing both creativity and analytical decision-making.
• Deep care for wellness, environmental impact, and customer experience with a passion to improve people's lives.
• Attention to detail and commitment to quality in every aspect, fostering trust and brand loyalty.
• Open and intentional communication with genuine feedback and collaborative teamwork.
• Continuous curiosity to stay informed on cultural trends, scientific developments, and community interests.

Role Summary

We seek a social-first Content Strategist to lead and shape Plant People's presence on Instagram and TikTok. This role involves developing high-impact stories that nurture engagement, loyalty, and growth. You will build and manage a content creation network, design efficient workflows, and establish scalable systems during a rapid brand expansion phase. A strong balance of executive strategy, hands-on creation, and team leadership is essential.

Key Responsibilities

• Lead the social content strategy on Instagram and TikTok, defining how the brand communicates and shares its narrative.
• Formulate and manage a content production ecosystem, including photographers, videographers, and creative collaborators.
• Produce clear, actionable briefings to facilitate efficient, quality content delivery.
• Create original content when necessary, adeptly using tools like iPhone cameras and CapCut editing software without relying on extensive crews.
• Collaborate with Brand, Paid, and Digital teams to ensure content cohesion across campaigns and advertising materials.
• Support influencer and user-generated content (UGC) strategies from sourcing talent to briefing and performance management.
• Oversee the content calendar aligning with product launches, campaigns, retail timings, and cultural moments.
• Use data to monitor content performance, iterating hooks, formats, and timing to optimize results.
• Keep the brand ahead by understanding trends and platform changes, knowing when to engage or protect brand identity.
• Maintain a consistent, polished editorial tone in all content channels.

Preferred Qualifications

• More than 3 years of experience in social media or content roles, with 1–2 years inside a brand environment (preferably CPG, wellness, beauty, or DTC).
• Proven expertise in both content creation and leadership, demonstrated through a diverse portfolio.
• Strong strategic skills: capable of planning content calendars and channel strategies aligned with business objectives.
• Hands-on proficiency in producing content using mobile devices and editing software such as CapCut.
• Deep understanding of Instagram and TikTok dynamics, including successful content formats and native platform behavior.
• Exceptional writing skills with an acute editorial awareness for captions, hooks, and scripts.
• Experience managing creators and UGC efforts including sourcing, briefings, and monitoring outcomes.
• Ability to leverage data for engagement and conversion-driven content rather than just aesthetics.
• Self-motivated and accountable, thriving in a fast-moving and resourceful setting.
• Genuine passion for wellness, functional ingredients, and Plant People’s core mission.

What We Offer

• Chance to contribute to the growth of one of the fastest-growing supplement brands nationally.
• Employee equity participation to share in long-term company success.
• Competitive salary along with vacation, paid time off, and sick leave policies.
• Paid parental leave and company-sponsored medical, dental & vision insurance plans.
• 401(k) retirement savings plan and Dependent Care Flexible Spending Account (DCFSA).
• Annual summer work-from-anywhere policy for the entire month of August.
• Additional vacation days and sabbaticals for long-tenured employees.
• Wellness reimbursements covering gym memberships, groceries, meditation, and more.
• Quarterly company-wide mental health days and free product plus friends & family discounts.
• Team-building activities, offsites, social events, and a hybrid work structure with flexibility.
• Ongoing professional development and a dedicated, motivated team focused on balancing excellence and wellbeing.