Creative Strategist

Company Overview

Inkitt is pioneering the entertainment industry by integrating AI and predictive technology to discover and promote emerging stories, successfully producing new million-dollar ebooks weekly via its Inkitt Galatea app. Its #1 US-based microdrama platform, Inkitt CandyJar, streams billions of episodes and has positioned Inkitt as a top global bestseller generator with a significantly higher hit rate than traditional publishers. Supported by leading venture capital firms, the company's recent launch of Ironblood, the first AI-native streaming platform for action and adventure, marks a bold step forward in entertainment innovation.

Key Responsibilities

• Analyze books and series to identify unique selling points and critical story components, crafting them into compelling hooks and creative briefs aimed at maximizing conversion in paid advertising channels.
• Compose engaging ad copy and brief hooks optimized for social media that effectively encapsulate entire stories in concise, attention-grabbing sentences.
• Manage the entire creative production process for user acquisition campaigns, from ideation of performance-driven concepts through briefing designers and tracking progress, adjusting based on user acquisition feedback and return on ad spend or conversion metrics.
• Collaborate closely with the user acquisition team to ensure creative content aligns with marketing funnel insights and develops new testing angles, formats, and strategies impacting customer acquisition cost and lifetime value.
• Monitor and leverage social media platforms and communities like BookTok, Bookstagram, and Reddit to detect emerging trends and translate them into fresh paid advertising concepts.
• Utilize AI video tools and image editing to independently create and refine marketing assets for high performance.
• Maintain and organize a steady flow of paid creative materials aligned with major marketing initiatives, ongoing campaigns, and user acquisition testing plans.
• Coordinate with external production vendors for executing complex creative projects.

Required Qualifications and Skills

• Minimum of three years in creative strategy or content marketing supporting paid user acquisition or performance marketing, preferably within dynamic startup environments.
• Exceptional ability to write persuasive social media copy that captures attention and summarizes lengthy narratives succinctly.
• Passion for romance genres across books, films, and television, with a strong enthusiasm for engaging with related content extensively.
• Active engagement within romance reading communities such as BookTok and Bookstagram, with insights into current trends, popular tropes, and upcoming shifts.
• Strong analytical capabilities, proficient in Google Sheets or Excel, with an understanding of how creative choices impact paid advertising results.
• Experience collaborating with paid acquisition teams and a solid grasp of full marketing funnels and conversion optimization through creative tactics.
• Proficiency with creative production tools including CapCut, Adobe Premiere Pro, image editing software, and AI video generation tools.
• Proactive approach with a readiness to act quickly, learn rapidly, and proceed without needing perfect initial directives.

Desired Attributes

• Self-sufficient and confident in autonomous work.
• Problem-solver who delivers solutions instead of highlighting issues.
• Data-oriented decision maker.
• Prompt to take initiative and act.
• Highly dedicated and driven professional.
• Ambitious for significant career progression in a cutting-edge AI and entertainment company environment.
• Enjoy collaborative, innovative, and fun workplace culture.

Employee Benefits

• Access to a 401(k) savings plan.
• Comprehensive health coverage including medical, dental, and vision tailored to individual needs.
• Professional coaching opportunities for all team members.
• Participation in team-building events such as annual trips to Tulum.
• Unlimited access to Inkitt’s Galatea and CandyJarTV apps.
• Generous budget for purchasing self-development books.
• Charitable donation made in your name upon reaching one year with the company.
• Daily free lunch provided at the office.
• ClassPass membership available for US employees and gym access for Berlin-based staff.
• Pet-friendly office environments in both Berlin and San Francisco locations.

Inclusion Statement

Inkitt fosters a diverse and inclusive workplace, embracing candidates from all backgrounds and countries. The company holds firm the belief that equal opportunity should extend to authors and team members alike.