Country Manager, SGMY

Overview

This opportunity is with a recognised consumer lifestyle brand that has built a strong identity and is expanding its retail and online footprint. The business is currently centred in Singapore and is moving into a new phase of growth in Malaysia, so it needs a commercially minded leader who can take charge of the market end to end.

The role suits someone who brings a blend of retail commercial acumen and entrepreneurial ownership. You will be expected to shape the direction of the business, build a capable team, and deliver outcomes in a market where customer experience and brand strength are just as important as operational execution.

Role scope

You will hold responsibility for the full profit and loss statement, with accountability for revenue, margin, and growth across both physical stores and e-commerce. A key part of the role is defining and executing the market strategy, including identifying suitable new store locations, partnership opportunities, and additional channels across Singapore and Malaysia.

You will also guide the marketing function, making sure campaigns and brand activity support footfall, customer engagement, and conversion. In addition, you will oversee merchandising so that product selection, assortment, and visual standards are aligned across retail and digital channels and support strong execution in stores.

On the operational side, you will lead store performance across the network, ensuring high service standards, disciplined inventory management, sales productivity, and compliance. You will be expected to build and lead a cross-functional team covering retail, sales, marketing, merchandising, and operations, while creating a culture of accountability, performance, and future leadership depth.

Financial stewardship is also central to the role. You will manage budgets, keep costs under control, and track operating efficiency to ensure the business grows in a sustainable way.

Candidate profile

The ideal applicant will have prior experience in country leadership or a senior retail management position, preferably in consumer lifestyle, fashion, or a closely related sector. Experience managing multiple stores and owning a full P&L is important, as is a strong instinct for merchandising.

We are also looking for someone who has experience turning ideas into retail concepts, including building new concepts from the ground up and converting creative direction into commercially workable plans. You should be confident both in setting strategy and in getting involved in day-to-day execution.

Success in this role will require a leadership style that is clear, collaborative, and adaptable, along with an entrepreneurial approach that treats the business with true ownership.

Additional information

Applicants should note that only shortlisted candidates will be contacted. The employer has also indicated that applications may be kept on file for consideration against future opportunities that better match a candidate’s background.

EA License: 21S0597 | Registration ID: R1107902