Coordinator, Viral Content

Universal Music Group (UMG) is the world's premier music company, dedicated to fostering artistry, innovation, and entrepreneurship. We manage a diverse portfolio of businesses encompassing recorded music, music publishing, merchandising, and audiovisual content across more than 60 countries. Our core mission involves identifying and nurturing recording artists and songwriters, and producing, distributing, and promoting music that resonates globally with fans.

Capitol Records is seeking a dynamic Viral Content Coordinator who is deeply immersed in music, culture, and the digital landscape. This position is crucial for identifying emerging trends and transforming artist moments into significant cultural impacts. The role involves close collaboration with artists, marketing teams, and creative professionals to develop authentic and engaging content that achieves rapid dissemination and broad fan resonance. Responsibilities range from managing TikTok trends to supporting major release rollouts, ultimately shaping how our artists are perceived and interact with the world through compelling digital content.

• Provide essential administrative support to the team, including project coordination, record-keeping, and addressing daily operational needs.
• Manage invoice processing, track campaign activities and expenditures, and maintain precise reporting and documentation for all team initiatives.
• Monitor emerging trends on platforms such as TikTok, Instagram, and YouTube Shorts, with a specific emphasis on music-related viral moments.
• Discover and capitalize on opportunities to enhance the visibility of Capitol Records artists through popular viral formats, sounds, and online conversations.
• Develop and implement creative concepts for short-form content that align with artist branding and campaign objectives.
• Collaborate effectively with digital marketing, A&R, creative departments, and artist management to capture and produce content in real-time.
• Craft engaging captions, hooks, and scripts designed to maximize audience interaction and content sharing.
• Offer support for content creation during critical periods, including new releases, live events, and significant cultural moments.
• Analyze content performance metrics, such as engagement rates, shares, and watch time, to inform future content strategies.
• Maintain a high degree of adaptability in a rapidly evolving digital environment where timely execution is paramount.
• Assist in the processing and tracking of invoices from third-party vendors.

• Possess 1-3 years of experience in social media, digital content creation, or marketing within the music/entertainment industry.
• Demonstrate a robust understanding of TikTok and short-form video platforms, particularly concerning the evolution of music trends.
• Exhibit a strong passion for music and a comprehensive familiarity with current artists, music genres, and fan communities.
• Showcase a proven capacity to conceptualize and produce content rapidly without compromising quality or brand consistency.
• Possess excellent writing abilities with a keen sense for tone, voice, and cultural relevance.
• Prior experience with video editing software such as CapCut or Adobe Premiere is advantageous.
• Ability to effectively manage both reactive content opportunities and planned campaign activities.

• A track record of contributing to the success of a viral song, trend, or social media moment.
• An innate understanding of what drives fan engagement, content recreation, and sharing.
• Fluency in fan culture, stan communities, and the creator ecosystem.
• The skill to translate an artist's unique identity into content that feels native and authentic to each social media platform.
• A proactive approach, visual thinking, and a commitment to continuous learning and curiosity.

• Driving viral moments that significantly boost artist visibility and streaming numbers.
• Producing content that resonates deeply with fans, encouraging engagement, replication, and organic spread.
• Positioning Capitol Records artists at the forefront of cultural conversations.
• Contributing to measurable improvements in social platform performance and fan engagement.

• Join a global, entrepreneurial organization that values authenticity, boldness, creativity, connection, drive, and insight.
• Comprehensive medical, dental, and vision insurance.
• Full coverage for out-patient, in-network mental health services.
• Fertility coverage for eligible participants.
• Annual wellness reimbursement of up to $720 for fitness classes, spa treatments, meal services, travel, and more.
• Assistance with student loan repayment and opportunities for tuition reimbursement.
• 401(k) plan with immediate 100% vesting on the first 5% of employee contributions, plus an additional company contribution.
• Flexible Paid Time Off (PTO) for exempt employees.
• 3 weeks of PTO for non-exempt employees.
• 2 weeks of paid Winter Break.
• 10 company holidays, including Juneteenth and a Wellbeing Day.
• Summer Fridays (observed between Memorial Day and Labor Day).
• Generous paid parental leave for all parents.

This job description provides a general overview of responsibilities and is subject to change. Universal Music Group is an Equal Opportunity Employer. We are an E-Verify employer in specific states (Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah). Please note UMG does not participate in E-Verify in California and New York, and cannot support candidates whose employers are required to enroll in E-Verify (e.g., STEM-OPT candidates). For more information, please review the E-Verify Participation Poster and the E-Verify Right to Work Poster.