Content Strategist

Role Overview and Responsibilities

As a Content Strategist, you will develop and own a comprehensive content strategy to foster a robust data and analytics culture within the organisation. Your goal will be to deliver purposeful, audience-centric content that aligns tightly with organisational goals. Key duties include defining and managing a content calendar that maps content themes and formats to significant community events, campaigns, and learning objectives.

You'll conduct detailed audience research to fine-tune content relevance for personnel with varying levels of familiarity with Data and AI. Maintaining high content standards, consistent editorial tone, and applying data-driven analysis to enhance content performance will also be essential. Staying informed on industry trends and adopting best practices in content strategy and internal communications will inform your approach.

Partnerships and AI Adoption

You will spearhead partnership initiatives by engaging with internal stakeholders, government agencies, industry groups, and academic institutions to further AI adoption. Acting as the primary liaison, you will nurture relationships that bring in new expertise and resources, co-developing initiatives with business units to promote sustained AI integration. Additionally, you will identify promising Data and AI use cases via community and stakeholder engagement and collaborate with partners to build programs that boost AI awareness and skills among officers.

Community Engagement and Events

Your role involves planning and executing various community-driven events such as meetups, seminars, workshops, hackathons, and prompt engineering challenges. You'll foster innovation and ongoing learning by engaging members through multiple publicity channels including email campaigns, polls, focus groups, podcasts, and collaboration tools. Recruiting suitable speakers from public sector and industry, and encouraging participation via internal platforms is also your responsibility.

Marketing and Communications

You will oversee the creation of marketing collateral like brochures, flyers, newsletters, feature stories, and both digital and offline campaigns. Managing the community portal and knowledge hub by curating relevant content, moderating discussions, and generating original articles is part of the remit. Ensuring consistent branding across communications and improving workflows to boost operational efficiency are integral duties.

Qualifications and Skills

Applicants should hold a degree or equivalent in Business, Marketing, Communications, Visual Communications, Communications Design, Public Relations, or a similar field. Preferably, candidates have at least four years of experience in content strategy, engagement management, or change management.

Strong competencies include proven ability to design and execute content strategies tailored to specific audiences, managing large-scale, multi-stakeholder events, excellent written and spoken communication, organized project delivery, and self-driven initiative. Familiarity with digital marketing tools, content management systems, analytics platforms, and social media is required.

Proficiency in design tools such as Canva Pro, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or alternatives (GIMP, Inkscape, Scribus) is advantageous. Additional knowledge in data science, AI, or data governance will be considered a plus.