Content Lead

Job Overview

Our partner company in Ireland is seeking a Content Lead to spearhead content strategy and execution for digital health products impacting millions of users. This influential role merges strategic leadership with direct content creation, aiming to enhance user engagement, retention, and sustained behavioral change. Collaborating closely with product, data, and creative teams, you'll craft meaningful content across diverse formats including in-app coaching, educational resources, short-form videos, and AI-driven workflows. This position is perfect for a content leader who combines excellent storytelling acumen with analytical skills, continuous experimentation, and a passion for leveraging technology to drive positive user outcomes. Join a modern, remote-first, fast-paced environment focused on innovation and measurable results.

Key Responsibilities

• Lead and implement the content roadmap ensuring it aligns with product strategy, user insights, business goals, and quarterly priorities.
• Collaborate with product managers and cross-functional teams to weave content throughout the user journey encompassing onboarding, coaching, habit formation programs, interventions, and product launches.
• Develop and polish superior quality content spanning in-app articles, educational materials, behavior-change content, videos, scripts, guides, and social media assets.
• Establish and manage an AI-assisted content function featuring scalable workflows, editorial guidelines, quality assurance mechanisms, and comprehensive documentation standards.
• Formulate and fine-tune strategies for short-form content aimed at boosting engagement and appealing to a diverse user base.
• Utilize data analytics, dashboards, key performance indicators, and experimentation protocols like A/B testing to assess and enhance content performance continuously.
• Harness advanced tools for visual production, video editing, and AI-driven content workflows to raise quality and efficiency in content creation.
• Guarantee all content is inclusive, evidence-based, behaviorally informed, and compliant with relevant standards.

Candidate Requirements

• Minimum 5 years in content strategy, content creation, and production, preferably within consumer digital products or technology-centric settings.
• Experience in leading a content team or overseeing content operations within a digital product organization.
• Track record in developing and executing content roadmaps linked to measurable product outcomes such as activation, engagement, retention, and revenue growth.
• Strong analytical capabilities with proficiency in defining KPIs, working with dashboards, interpreting performance data, and applying insights to optimize strategies.
• Advanced skills in video creation, visual editing, and managing AI-powered content production workflows.
• Excellent UX writing, editing, storytelling, and communication skills across multiple content types including educational, visual, video, and long-form formats.
• Ability to collaborate effectively with subject matter experts in coaching, nutrition, behavioral science, or healthcare.
• A proactive ownership approach balancing strategy, swift execution, experimentation, and ongoing refinement.
• Experience in health, wellness, weight management, habit formation, or coaching products is advantageous.

Benefits

• Competitive salary commensurate with experience and skills.
• Worklocation flexibility offering fully remote, hybrid, or in-office options depending on your location.
• Flexible hours focusing on measurable results and impact.
• Company-provided equipment necessary to excel in your role.
• Access to premium subscriptions of the product.
• 21 days of annual leave plus local public holidays.
• Opportunity to contribute to a meaningful product improving users' health and lifestyles.
• Collaborative workplace with strong ownership culture, autonomy, and growth prospects.
• Exposure to cutting-edge AI-enhanced content workflows and progressive digital product development methodologies.

Additional Information

This position is managed through a partner company that handles applications and subsequent recruitment stages. The partner employs an AI-driven matching system to ensure applications are processed quickly and fairly, with final candidate decisions made by human recruiters. Candidate data will be processed in compliance with applicable data protection regulations, including GDPR. AI tools may assist in reviewing applications but do not replace human judgment.