Consumer Insights Manager - DACH (m/f/d)

About Appinio

Appinio is an international market research business that blends an AI-driven insights platform with specialist consulting. The company’s purpose is to help organisations make more evidence-based decisions by understanding consumer behaviour and preferences.

Founded in Hamburg in 2014, Appinio has grown into a remote-first team with more than 260 people across 13 countries, serving over 2,600 clients and carrying out research in more than 190 markets worldwide.

The company places importance on being transparent in hiring and shares information about its recruitment journey through a dedicated blog.

Role overview

Appinio is hiring a Research Consultant for the DACH region. The role is focused on reporting, generating insights, and telling compelling data stories. You will support clients throughout the full market research process, from choosing an appropriate methodology and developing questionnaires to analysing findings, creating charts and reports, and presenting outcomes.

You will act as a trusted advisor for clients, helping them strengthen customer centricity and adopt agile, innovative research approaches. A key part of the role is turning research results into clear, engaging recommendations that align with client goals and expectations. You will also work with cross-functional colleagues to produce both summary-level and detailed reports.

What you will do

• Partner with clients on the design, refinement, and analysis of market research projects
• Plan studies, including the methodology, audience, and sample size
• Build tailored questionnaires for different research needs such as U&A, tracking, concept tests, creative tests, MaxDiff, and conjoint studies
• Configure questionnaires and fieldwork in the Appinio platform
• Analyse findings, turn them into practical recommendations, and prepare detailed reports when required, including charting, layout, and insight development
• Deliver presentations that focus on clear storytelling, usefulness, and actionable next steps
• Work closely with the Sales team on scoping new client projects
• Handle projects and contribute to the long-term development of the Research Consulting Team and Appinio’s product offering
• Use AI throughout the research workflow and collaborate with the Product team to improve AI features

What you need

• At least 3 years of experience in market research and in advising B2B clients, with a solid grasp of quantitative methods and statistics
• Practical experience in study design, questionnaire writing, and working across multiple research methods and use cases
• Experience preparing reports in PowerPoint or Google Slides from market research data, plus the ability to extract meaningful insights and communicate them clearly to stakeholders at different levels and in different departments
• A strategic, commercially aware mindset that connects insights to business outcomes
• Fluency in English and German at C2 level, both spoken and written
• Comfort working directly with tools and platforms, including survey programming and process improvement
• A proactive, inquisitive approach and the ability to go above and beyond while balancing quality and efficiency
• Strong communication skills, a practical mindset, and a strong interest in data
• A cooperative, considerate working style

Benefits

• Flexible vacation policy with no fixed upper limit on leave days
• Option to work temporarily from abroad for up to 180 days per year if you are based in the EU
• Company-provided equipment, including a MacBook
• For employees in Hamburg or Berlin, a Deutschland ticket or a mobility budget through the NAVIT app for commuting to the office space
• Subsidised Urban Sports Club or ClassPass membership, depending on location
• Access to coworking spaces in cities such as Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York

Additional details

This is a fully remote role and is ideally open to candidates based in Germany, the UK, Portugal, the Netherlands, or Spain.

The position reports to one of the Team Leads for Research Consulting DACH.

Hiring process

• Initial screening conversation with a Talent Acquisition Partner
• Case study interview with the Research Consulting leadership team
• Executive interview with C-level leadership
• Reference checks
• Offer stage

Application notes

Applications should be submitted in English. Candidates who feel they match most of the role and have genuine interest are encouraged to apply, even if they do not meet every requirement.

Equal opportunity

Appinio is an equal opportunity employer and considers all applicants fairly, regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.

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