Commercial Manager

Company Overview

This well-established and rapidly expanding firm in the manufacturing and construction materials sector focuses on producing and supplying high-quality construction products. These products contribute to infrastructure and real estate development throughout Ghana. The company prides itself on operational excellence, innovation, quality assurance, and satisfying customer needs, establishing a reputation as a trusted provider of durable, reliable solutions that conform to both local and international standards. Its advanced manufacturing systems and efficient operations support ongoing market presence growth and sustainable business development.

Role Summary

The organisation is recruiting a Commercial Manager tasked with enhancing revenue streams, fortifying client relationships, and implementing strategic commercial plans aligned to business goals and long-term expansion objectives. This role is instrumental in directing sales performance, expanding markets, engaging customers, and driving profitability, operational efficiency, and overall enterprise success.

Responsibilities

• Formulate and execute strategic plans for sales and business development to meet revenue and profit targets.
• Identify and capitalize on new business prospects within the construction and infrastructure industries.
• Maintain a robust prospect pipeline through networking, referrals, partnerships, and market insight.
• Lead client negotiations, prepare proposals, and close commercial deals.
• Devise pricing and commercial tactics to stay competitive while maximizing profits.
• Develop and nurture strong relationships with current and potential customers, managing the full customer lifecycle from contact to project completion and after-sales service.
• Ensure excellent client service and swift resolution of any issues or concerns.
• Conduct routine engagement activities to bolster relationships and encourage repeat business.
• Perform market research and competitor assessment to identify trends, client needs, and growth opportunities.
• Provide strategic advice on pricing, product positioning, and market expansion.
• Maintain thorough knowledge of products, industry benchmarks, and market application.
• Assist in developing product packaging and commercial strategies to increase market competitiveness.
• Manage commercial project execution coordinating with production, logistics, and operations to assure timely delivery and customer satisfaction.
• Oversee project schedules, budgets, and operational workflows for seamless execution.
• Ensure complete documentation, contract management, and compliance with company policies.
• Monitor sales performance, revenue growth, customer acquisition, and market penetration metrics.
• Generate periodic sales forecasts, pipeline analyses, and commercial reports for senior leadership.
• Use business data to spot efficiency improvements and opportunities to increase revenue.
• Implement action plans to enhance sales productivity and overall business outcomes.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Sales, Engineering, Construction Management, or similar discipline.
• A master's degree or relevant professional certification in Sales, Marketing, or Business Management is preferred.
• 5 to 8 years of experience in commercial, sales, or business development roles, ideally in manufacturing, construction, or building materials industries.
• Proven ability to meet sales targets and foster business growth.
• Comprehensive understanding of commercial strategy, market research, and customer relations.
• Experience managing significant client accounts and commercial projects.
• Strong financial literacy and business insight with the capacity to analyze commercial data and market trends.

Key Performance Indicators

• Growth in revenue.
• Sales achievements on a monthly, quarterly, and annual basis.
• Number of newly acquired customers.
• Levels of customer retention and satisfaction.
• Average transaction value.
• Growth and conversion of sales pipeline.
• Timeliness of project deliveries.
• Enhancement of profit margins.
• Effectiveness in market expansion and business development.