Campaign Specialist

Overview

NTU International A/S is assembling a roster of qualified Non-Key Experts, including Senior and Junior specialists, to be engaged on an as-needed basis over a 36-month period in support of a communication project focused on EU policies in North Africa, the Middle East, and the Gulf. The Campaign Specialist will provide strategic, technical, and logistical communication assistance to DG MENA, helping to plan, develop, and execute daily communication efforts aimed at enhancing the outreach, visibility, and impact of the European Union's policies and partnerships across these regions.

Key Responsibilities

• Develop and execute integrated campaigns across multiple channels including digital, social media, press, and offline platforms.
• Formulate campaign concepts, messaging strategies, and detailed communication plans.
• Oversee coordination among campaign activities to ensure seamless delivery and consistency.
• Identify and analyze target audiences to optimize engagement strategies.
• Assist in producing various communication materials and relevant campaign content.
• Track and evaluate campaign metrics, compiling analytical reports with actionable recommendations.
• Liaise with internal communication teams, creative agencies, media outlets, and other stakeholders.
• Ensure all campaign initiatives comply with DG MENA's communication goals and EU visibility requirements.

Qualifications and Skills

• University degree or equivalent qualification in marketing, communication, or advertising.
• Proficiency in English is required.

Experience

• At least 5 years of general experience in the fields of communication or marketing.
• Minimum of 3 years specialized experience in designing and managing multichannel campaigns.
• Familiarity with European Union-funded or public sector campaigns is considered advantageous.