Job description

Overview

We are seeking a Campaign Manager based in the United States to spearhead and implement impactful demand generation strategies within a rapidly expanding B2B SaaS company. This role involves crafting and managing integrated marketing campaigns that unify product marketing, content creation, digital channels, events, partnerships, and sales to deliver cohesive customer experiences across multiple regions.

Key Responsibilities

Create and tailor integrated demand generation campaigns for AMER and EMEA, encompassing product marketing, content, digital marketing, events, partnerships, lifecycle programs, and sales activities.
Manage campaign planning end-to-end, covering audience targeting, messaging, asset development, timelines, and defining performance indicators.
Collaborate with cross-functional teams to execute coordinated campaigns across diverse channels and customer touchpoints.
Develop deep understanding of target industries and regional markets to design relevant campaigns reflecting customer behavior and market trends.
Design comprehensive campaign asset strategies including educational content, webinars, research, customer success stories, events, and partner programs.
Lead cross-team collaboration among Product Marketing, Content, Design, Digital Marketing, Events, Partnerships, Sales, and Customer Success departments.
Support AI-driven marketing automation and intelligence systems to enhance campaign efficiency and scalability.
Work with Sales leadership to identify market opportunities, refine messaging, and enhance campaign performance based on feedback.
Measure campaign impact using metrics such as pipeline contribution, qualified leads, revenue influence, and other commercial outcomes.
Conduct regular campaign evaluations and optimization initiatives for continuous improvement of marketing effectiveness.

Candidate Requirements

Minimum 5 years experience in demand generation, integrated marketing, or field marketing within the B2B SaaS sector.
Proven track record in planning and executing multi-channel marketing campaigns.
Strong project management skills managing multiple stakeholders and deadlines efficiently.
Excellent communication and collaboration abilities with cross-regional and cross-functional teams.
Commercially astute with demonstrated ability to link marketing efforts to measurable business results.
Experience partnering closely with Sales teams and other marketing functions.
Familiarity with marketing automation platforms such as HubSpot or equivalent.
Comfortable leveraging AI and automation tools to streamline marketing processes.
Ability to effectively operate across various regions and time zones.
Desirable: marketing experience targeting accounting, tax, professional services, or SMB audiences.

Compensation and Benefits

Competitive base salary ranging from 140000 to 165000 USD annually, dependent on location, experience, and skills.
Eligibility for annual bonuses and equity participation.
Comprehensive health insurance coverage.
Wellness programs and employee support services.
Flexible work schedules with autonomy over daily routine.
Fully remote work environment with opportunities for global collaboration.
Access to innovative AI-powered marketing technologies.
Inclusive and supportive culture valuing diversity and continuous development.

Additional Information

This vacancy is posted on behalf of a partner company responsible for managing the application process and subsequent steps. Our recruitment process uses AI to ensure candidates are evaluated fairly and efficiently; however, all final hiring decisions are made by human recruiters.

Applicants acknowledge that personal data submitted will be processed for recruitment purposes under applicable data protection laws. Candidates may exercise their rights regarding their data at any time.

Campaign Manager