Business Development Manager

Overview

23 Digital is seeking a Business Development Manager based in Melbourne, Victoria, to join their team on a full-time hybrid basis (3 days in office, 2 days remote). This position is dedicated to developing long-lasting commercial relationships by identifying the appropriate digital solutions for clients, rather than focusing on transactional sales. The role emphasizes consultative selling, strategic insight, and accountability.

Key Responsibilities

• Engage with business owners, marketing managers, and senior decision-makers to understand business and digital growth challenges.
• Generate and manage new business opportunities across various digital services including website design, eCommerce, SEO, paid search/social, digital strategy, and marketing automation.
• Create well-structured proposals and collaborate with internal teams to define and deliver appropriate solutions.
• Maintain accurate and disciplined pipeline management using HubSpot CRM.
• Convert inbound inquiries and proactively build relationships to generate new business.
• Consistently follow up with prospects professionally, meet sales targets, and ensure clear handover to delivery teams.
• Identify opportunities to increase revenue from existing clients where suitable.
• Represent 23 Digital with professionalism and integrity in the marketplace.

Required Experience and Skills

• Proven track record in B2B sales or business development roles, preferably within digital agencies or related technology and marketing services.
• Strong consultative selling abilities, including uncovering client needs, identifying commercial pain points, and guiding prospects towards suitable solutions.
• Comfortable discussing digital products like websites, eCommerce, SEO, paid media, and marketing automation without needing deep technical expertise.
• High commercial awareness to qualify opportunities accurately and ensure work is deliverable and appropriately scoped and priced.
• Excellent proposal writing and presentation skills to clearly communicate value and handle objections confidently.
• Disciplined CRM and pipeline management with consistent updating and accurate forecasting.
• Proactive mindset towards outbound outreach, networking, and opportunity creation.
• Effective collaboration with internal teams such as project managers, strategists, developers, and marketers.
• Professional maturity characterized by resilience, organisation, accountability, and clear communication.

Preferred Technical Knowledge

• Experience with HubSpot or similar CRM systems.
• Familiarity with proposal and sales presentation tools.
• Use of LinkedIn Sales Navigator or related prospecting platforms.
• Proficiency in Google Workspace or Microsoft Office.
• Understanding of website and eCommerce platforms like Shopify, WordPress, WooCommerce, Magento.
• Basic knowledge of SEO, Google Ads, Meta Ads, and digital marketing services.
• Skills in sales reporting, pipeline management, and forecasting.

Success Indicators

• Maintaining a healthy and active sales pipeline.
• Successfully converting qualified leads into robust new business partnerships.
• Achieving or surpassing agreed sales goals.
• Keeping CRM systems accurate and current.
• Following up with prospects in a consistent and professional manner.
• Selling commercially viable and deliverable solutions.
• Ensuring smooth client handover to delivery teams.
• Building trust with clients, prospects, and colleagues.
• Upholding the agency's reputation with integrity and professionalism.

Additional Information

• This position requires candidates to be Melbourne-based and able to be physically present in the St Kilda office at least three days per week.
• The company offers a competitive salary package combined with commission opportunities.
• 23 Digital is a well-established Australian digital agency with 20 years of experience delivering performance-driven web, eCommerce, SEO, and digital marketing solutions.
• The role is heavily results-focused, emphasizing quality revenue and disciplined sales processes.