Business Development Manager

About Unified Credit Solutions

Established in 1991, Unified Credit Solutions (UCS) is a prominent B2B credit management firm offering Business Information Services, Debt Collection Services, Receivables Management Services, and Para Legal Services. UCS operates across 21 countries spanning Asia Pacific, the Middle East, Africa, and Europe.

Role Overview

UCS is seeking an energetic and results-driven Business Development Manager to lead marketing and promotional activities for the company’s products and services on a global scale.

Primary Responsibilities

• Formulate and execute a comprehensive long-term business strategy aligned with the company’s objectives, leveraging deep knowledge of target markets.
• Drive initiatives for lead generation, improve conversion rates, and acquire new customers utilizing diverse channels such as digital marketing, social media, content creation, and public relations.
• Develop and implement strategic marketing plans, efficiently allocate resources, and monitor outcomes to achieve planned goals.
• Perform market and competitor research, applying data analysis and key performance indicators to guide strategy, identify growth opportunities, and enhance campaign effectiveness.
• Collaborate extensively across departments to ensure consistency in strategy and a unified go-to-market effort.
• Steer brand management activities to maintain consistent promotion across all platforms, strengthening brand image and equity.
• Prepare and deliver reports and presentations detailing marketing metrics and performance to senior leadership.

Required Skills and Qualifications

• A bachelor’s degree in Marketing, Business, or related discipline is essential; an MBA or master’s degree is preferred.
• Demonstrates a proactive and innovative mindset with a strong drive for change and boundary-pushing.
• Expertise in data-driven decision making, including market research and performance measurement using analytics.
• Outstanding written and verbal communication skills, with proficiency in delivering presentations that effectively share the brand’s vision.
• Advanced knowledge of digital marketing tools such as SEO, web analytics, CRM systems, and marketing automation platforms.
• Strong strategic thinking abilities, adept at solving complex challenges and making decisions under pressure.