Brand Manager (12 Month Contract)

Job Overview

The LEGO Group is looking for an enthusiastic Brand Manager to join their Sydney-based Marketing team on a 12-month contract, covering parental leave. This role involves developing and executing innovative local marketing campaigns that foster a beloved brand and connect with future builders by transforming consumer and market insights into compelling marketing initiatives.

Core Responsibilities

• Act as the product and audience expert for an assigned portfolio within the LEGO brand.
• Create and launch innovative marketing strategies based on consumer insights that bolster brand equity and increase active engagement.
• Collaborate closely with teams across Marketing, Sales, Operations, and Business Intelligence ensuring cohesive audience strategies and organizational goals are met.
• Monitor competitors' activities and market trends to adapt audience strategies proactively.
• Contribute to pricing decisions and assortment planning for the product portfolio.
• Engage as an active participant in the Global Brand Marketing Network aligned with relevant themes.
• Develop media strategies that integrate both traditional and digital channels in partnership with agencies.
• Manage commercial partner relationships relevant to the assigned portfolio and target audiences.
• Contribute to business unit strategy development and consumer communications planning.
• Coordinate presentations of theme assortments and marketing efforts during key sales and collaboration meetings annually.
• Lead consumer sales recommendations including monthly forecasts and active involvement in Sales and Operations Planning (S&OP).
• Conduct weekly analysis of theme and product performance, working cross-functionally to implement rapid performance improvements as required.
• Adopt a continuous improvement approach, leveraging campaign reviews, global benchmarks, and commercial performance analyses.
• Oversee budgets for multiple brands and marketing campaigns effectively.

Additional Information

• This position is a 12-month contract covering parental leave; no relocation assistance is provided.
• Benefit coverage for contract employees may differ or be subject to change.

About the Team

This role is part of the ANZ Marketing Organization, reporting to the Brand Director. The broader marketing team includes Digital Marketing, Trade Marketing, Brand Relations, and Marketing Planning divisions reporting to the Senior Director, Head of Marketing.

Qualifications and Skills

• Proven experience in consumer goods with a focus on brand or product management.
• Strong marketing knowledge combined with commercial acumen.
• Demonstrated ability to drive brand growth and monitor health metrics effectively.
• Excellent communication and presentation capabilities.
• Robust analytical skills with the ability to utilize data to fuel business outcomes.
• Effective team player with experience collaborating across departments to realize plans.
• Strong organizational skills and capable of managing multiple priorities efficiently.
• A curious learner with a growth-oriented mindset.
• Passion for the LEGO brand and its mission.

Employee Benefits

• Enhanced Family Care Leave providing additional paid leave during important life events.
• Coverage through life and disability insurance offers employees security and peace of mind.
• Wellbeing resources aim to support physical and mental health, community building, and creativity.
• Generous colleague discount available from the first day of employment.
• Opportunity to earn bonuses upon meeting organizational goals, promoting a team success culture.
• Hybrid work policy with an average of three days per week at the assigned office location, subject to role eligibility.

Equal Opportunity and Values

The LEGO Group is committed to fostering a diverse and inclusive culture where all individuals feel respected and included. Equal employment opportunity and pay equity are core to our values. The company supports applicants of all backgrounds including various identities and experiences.

Positions with significant engagement with children require candidates to complete Child Safeguarding Background Screening, reflecting our dedication to children's rights and wellbeing worldwide.

Application Notes

Applications are reviewed as received, and positions may be withdrawn or altered at any time, encouraging early application submission if interested.