Brand Lead - Skincare

Role overview

QRxLabs is a growing skincare label focused on science-led, ingredient-driven solutions that help people across ages and lifestyles achieve clear, visible results from home. The brand is part of Lyra, a collective of personal care and family-focused brands.

This position is based in New York City and follows a flexible hybrid schedule. Team members are expected to work onsite on Mondays, Tuesdays, and Wednesdays.

What you'll be responsible for

• Oversee the day-to-day brand business across Amazon and other third-party marketplaces, with a focus on growing market share and building repeatable, profitable performance.
• Own profit and loss management, with responsibility for improving revenue performance and margin expansion.
• Handle unit economics reviews, forecasting, opportunity sizing, capital allocation planning, and budget allocation recommendations.
• Develop and execute pricing and promotional plans that improve revenue, margins, and conversion across channels.
• Lead new product development from early concept through launch.
• Set the brand’s positioning and long-term direction, including identity, voice, and storytelling.
• Perform market research, category analysis, and trend tracking to inform strategy and keep the brand competitive.
• Own merchandising direction and overall brand strategy.
• Partner with Operations to monitor inventory levels and forecast demand.
• Work with brand and company leadership to define and update business goals.

What we’re looking for

• 6 to 8+ years of experience managing brands on Amazon marketplaces, including Seller Central and/or Vendor Central.
• Hands-on experience owning P&L, with a history of improving both top-line growth and margins.
• Strong analytical ability with a track record of using data to lift revenue and conversion, including advanced Excel skills and familiarity with BI tools.
• A digital-first operator who understands connected functions such as performance marketing, operations, and financial planning.
• A resourceful, practical problem-solver.

Equal opportunity and hiring practices

Lyra Collective is committed to building an inclusive workplace and supports hiring teams with AI tools in parts of the recruitment process, such as resume review and application assessment. These tools assist the team but do not replace human decision-making. Final hiring decisions are made by people. Lyra Collective states that employment decisions are based on merit, performance, and business needs, and that it does not discriminate on the basis of protected characteristics under applicable law.