Brand Director

About Firestone Walker Brewing Company

Originating from a modest shed behind a family vineyard, Firestone Walker is a unique California craft brewery founded by two brothers-in-law determined to create the perfect beer. Now a regional brewery, it remains committed to brewing exceptional beers including its flagship Firestone and Cali Squeeze labels and specialty brews.

Role Overview

The Brand Director is accountable for steering the long-term growth, performance, and stewardship of the Firestone and Cali Squeeze beer brands and portfolio. This leadership role requires collaboration across multiple departments including Marketing, Sales, Brewing, Operations, Finance, Creative, Digital, Public Relations, and Executive teams to achieve consumer engagement and business goals.

Key Responsibilities

• Craft and drive both annual and long-term brand strategies that align with organizational objectives.
• Champion the brand internally, ensuring consistent, authentic representation across all consumer interactions.
• Define brand positioning, architecture, target demographics, and identify avenues for growth.
• Collaborate closely with Sales to develop commercial plans aimed at expanding distribution, increasing sales velocity, and boosting market share.
• Monitor sales data, market trends, competitive activities, and financial metrics to guide strategic decision-making.
• Lead portfolio management including product lifecycle oversight, streamlining offerings, and launching new products in partnership with Brewing, Operations, and Finance teams.
• Design and execute integrated marketing campaigns spanning paid media, digital channels, retail, and experiential marketing, coordinating with creative agencies to enhance brand visibility and consumer loyalty.
• Manage relationships with distributors, retailers, and industry partners to support channel-specific strategies and ensure effective market execution.
• Oversee budget planning, investment analysis, and financial forecasting in collaboration with Finance to maximize brand profitability and efficiency.
• Lead cross-functional teams to foster collaboration, accountability, and continuous improvement throughout brand initiatives.

Additional Details

This position demands an owner mindset, where decisions focus on reinforcing brand equity, retailer and wholesaler trust, operational excellence, and sustainable growth. The role includes presenting updates and strategies to executive leadership and driving alignment across all stakeholders.