Brand Designer & Digital Creative Lead

About Honest Abe Roofing

Honest Abe Roofing is among the fastest expanding roofing companies nationally, featuring franchise outlets in numerous markets and a proficient in-house marketing department located in Terre Haute, Indiana. Our marketing team operates much like an agency, handling paid media, creative production, websites, automation, and brand growth within a multi-location franchise network.

Position Overview

The Brand Designer & Digital Creative Lead plays a pivotal role in enhancing the brand's visual identity and creative deliverables across all marketing platforms. This position involves more than routine graphic design tasks; it requires leading the creation of impactful marketing materials for paid advertisements, digital campaigns, print, websites, and franchise marketing resources. The ideal applicant possesses refined design sensibilities, modern digital design expertise, and the capacity to develop scalable creative frameworks that uphold brand uniformity across diverse markets.

Key Responsibilities

• Uphold and enhance Honest Abe's brand identity across all marketing channels ensuring consistency in typography, color schemes, layouts, and overall visual style.
• Develop modern design systems and templates suitable for a multi-location franchise network.
• Act as the quality assurance lead for creative marketing assets.
• Create effective creative content for paid campaigns on platforms like Google and Meta.
• Design landing pages oriented towards lead generation and conversions.
• Produce visual concepts for digital initiatives, promotions, and seasonal marketing efforts.
• Collaborate with media teams to test and optimize new creative strategies for better campaign performance.
• Design website and landing page layouts in partnership with front-end developers to ensure mobile responsiveness, attractive UX, and a clear visual hierarchy.
• Generate high-impact print marketing materials including door hangers, direct mail, billboards, sales collateral, yard signs, and vehicle graphics ensuring franchise-wide usability.
• Partner with video and content teams to sustain compelling visual storytelling and provide creative supervision for video thumbnails and social media content.
• Establish organized design systems and asset libraries while maintaining brand guidelines and enhancing marketing production efficiencies through repeatable templates.

Required Qualifications

• Minimum of 4 years of professional graphic design experience with a strong portfolio showcasing brand and marketing creative work.
• Advanced proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
• Comprehensive understanding of digital marketing creative with focus on conversion-driven design.
• Experience producing designs for both print and digital media.
• Skilled in typography, layout design, and visual hierarchy principles.
• Capable of translating marketing goals into effective creative concepts with detail orientation and organization.
• Adept at managing several projects and meeting deadlines in a dynamic environment.

Preferred Skills and Experience

• Hands-on experience designing for paid digital media campaigns.
• Expertise in landing page design emphasizing lead conversion.
• Familiarity with franchise or multi-location brand support.
• Experience using Figma or similar collaborative design tools.
• Comfortable working alongside marketing, video production, and web development teams.
• Basic knowledge of web design best practices and responsive design principles.

Tools & Platforms

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• WordPress (collaborative design integration)
• Google Workspace
• Asana or equivalent project management software

Why Work with Us

• Join an expanding in-house marketing team with meaningful ownership and influence.
• Engage in creative projects spanning multiple markets and national campaigns.
• Collaborate closely with cross-functional teams including paid media, development, video, and leadership.
• Shape the visual identity and creative frameworks of a nationally recognized brand.
• Contribute to a company culture that prioritizes agility, responsibility, innovation, and measurable outcomes.

Work Location

This position requires presence at our Terre Haute, Indiana headquarters, ideal for candidates who thrive in collaborative onsite environments.

Compensation

Salary will be commensurate with experience, portfolio quality, and the capability to deliver superior marketing creatives.

Additional Information

This franchise operates independently, and applications and hiring decisions are managed by the local franchisee. Any employment inquiries should be directed to the franchise location rather than company corporate offices.