Bath Fittings Direct Sales Associate

Role overview

This position focuses on growing secondary sales for bath products across the assigned territory. The role is field-oriented and combines customer engagement, market expansion, and dealer support to deliver steady sales performance.

Key responsibilities

• Work toward a monthly secondary sales goal of 5,00,000 for the bath product lineup.
• Sell faucets, sanitaryware, bathroom accessories, and allied products.
• Spend most of the workweek in the market, with roughly 70% of time dedicated to field visits.
• Identify fresh business opportunities through construction sites, renovation work, and local market visits.
• Connect with retail buyers, architects, contractors, plumbers, and builders to create demand and close business.
• Develop strong working relationships with important market influencers to support long-term growth.
• Explain product features, advantages, and use cases clearly to customers.
• Assist the assigned dealer or bath store with walk-in customers and help convert enquiries into sales, accounting for about 30% store-based work.
• Manage order flow, billing support, and final sales closure smoothly.
• Build and maintain a healthy pipeline by generating qualified leads.
• Keep accurate records of visits, leads, and site-level updates in the CRM or lead app.
• Send daily and weekly performance updates to the reporting managers, Senior Sales Officer and State Head.
• Address customer questions and coordinate resolution of product-related complaints.
• Cover the entire assigned PIN-code-based territory without gaps.
• Follow the beat plan and maintain regular market coverage.

Candidate profile

The preferred candidate is either an MBA in Sales & Marketing or a graduate with strong field sales experience. Relevant background in secondary sales, dealer-network selling, and customer-facing market work is essential.

Industry fit

• Applicants should ideally come from the building materials sector, which is the strongest match for this role.
• Experience in bath fittings, sanitaryware, or faucets is highly relevant.
• Background in tiles, marble, or ceramics is also a good fit.
• Exposure to plumbing materials or hardware is valuable.
• Sales experience in construction, infrastructure, or real estate is acceptable.
• Experience in home improvement or interior products is also suitable.

Required experience

• Previous field sales and market-visit experience is required.
• Hands-on work with secondary sales through dealer or distributor networks is necessary.
• Direct interaction with architects, contractors, plumbers, and builders should be part of the background.
• Experience in creating business from construction sites or project locations is expected.
• Exposure to monthly or weekly target achievement is important.
• This should be a customer-facing sales profile rather than a desk-based or inside-sales role.

Must-have skills

• Strong verbal communication and negotiation ability
• Comfort with a travel-intensive field role
• Lead generation and pipeline management
• Market development and territory expansion
• Relationship management with key influencers
• Target orientation and a results-driven approach
• Ability to handle rejection and work under pressure

Work style and environment

• This is a field-first sales role with daily travel inside the assigned territory.
• Work will involve visits to construction sites, dealer outlets, and customer locations.
• The position is not office-bound and requires comfort with outdoor market activity.
• Coverage of the assigned territory is expected to be complete and consistent.

Additional conditions

• Preferred age is around 26 years, although this can be flexible depending on experience.
• Candidates must be ready for frequent travel.
• Strong knowledge of the local market will be an added advantage.
• Immediate joiners or candidates with a short notice period are preferred.