Australian Market Lead

About SimpleStudy

SimpleStudy is among the fastest expanding exam revision applications, designed to help secondary students achieve their potential. With expert-led, exam-specific resources and AI-powered revision tools, it serves over a million students in five countries. Operating with a small, dynamic team moving at very high speed, the company values ownership and responsibility over traditional roles.

Role Overview

This position focuses on managing growth and product adaptation specifically for the Australian secondary exam market. Unlike generic tools, SimpleStudy caters deeply to local exam systems and requires someone embedded in the Australian student context to ensure the product aligns with how students study, revise, and take exams. You will act as the voice of Australian students within the company, shaping the product and growth strategies accordingly.

Key Responsibilities

• Lead acquisition efforts in Australia through organic growth channels such as influencer partnerships, ambassador and referral programs, and cultivating creator and user-generated content.
• Collaborate with an international team working toward building the world's largest study brand.
• Evaluate the product-market fit for Australian users by conducting direct student engagement and transforming insights into actionable product and engineering briefs.

Candidate Profile

Essential Requirements:

• Australian by nationality or someone who has grown up within the Australian secondary school and exam system, with familiar knowledge of HSC, VCE, and other state systems.
• Ability to work in alignment with GMT time zones.

Desirable Skills and Experience:

• Proven track record of full ownership over a market, funnel, or channel.
• Practical experience running acquisition strategies including influencer marketing, ambassador/referral initiatives, or organic social media campaigns, preferably with expertise in TikTok-native content.
• Strong customer focus with an instinct for product development, utilizing student interviews and feedback to generate detailed product briefs.
• Familiarity with product and funnel analytics tools like Mixpanel to identify user drop-off points.
• Capability to adapt and follow-through in a dynamic role that will evolve as the business grows.

Core Values

The company prioritizes candidates who demonstrate drive, ownership, accountability, adaptability, and persistent follow-through.