Associate Social Media Manager

About Instacart

Instacart is working to reshape grocery shopping by making it easier for people to get the foods and household essentials they need, while also creating safe, flexible earning opportunities for personal shoppers. The company sees grocery delivery as more than a utility — it is a service that supports everyday life and helps people spend more time enjoying food together. Instacart is a flexible-first organization, so team members can choose the work setting that helps them perform best, whether that is home, an office, or another location, while staying connected through in-person gatherings.

Role overview

This position is central to how Instacart builds brand love through social media. The role is focused on shaping a strong, culturally relevant social presence that tells a broader story about how people shop, cook, and connect around food. You will help turn Instacart into a brand with a clear voice, memorable visual storytelling, and a presence that feels meaningful beyond transactions.

As the person owning the day-to-day rhythm of social content, you will combine strategy, creativity, and execution. The work includes building briefs, managing platform operations, and keeping the brand visible with consistent, timely, and engaging content between larger campaigns. The ideal candidate is highly tuned into culture and trends, can move easily between creative thinking and data analysis, and enjoys working in a fast-paced environment where priorities change quickly.

Team and reporting line

You will join the Brand Marketing team and report to the Head of Social. The broader team is responsible for developing a brand that people genuinely connect with and that strengthens long-term consumer loyalty and business growth.

Responsibilities

• Lead the everyday execution of Instacart’s always-on social presence across key platforms.
• Develop creative briefs and guide social content from concept through publication.
• Own content calendars and manage publishing workflows end to end.
• Help the brand stay current, culturally relevant, and consistent between major campaign moments.
• Create or shape content ideas that respond to food trends, cultural moments, and emerging platform behavior.
• Work closely with creator, customer experience, brand, PR, and paid media teams to align social output with broader goals.
• Review creator or freelancer submissions and provide clear, useful feedback.
• Track performance and prepare recurring reports in spreadsheet and presentation formats.
• Use analytics tools to evaluate social results and inform future content decisions.
• Maintain strong attention to detail across copy, timing, and publishing accuracy.
• Stay organized and adaptable while juggling shifting priorities and ambiguous requests.

Requirements

• A bachelor’s degree in Marketing, Communications, or a closely related field.
• At least 3 years of experience specifically in social media management, with 5 or more years across social media and marketing roles overall.
• Hands-on experience managing ongoing content across TikTok, Instagram, Threads, X, Pinterest, and YouTube Shorts.
• Proven ability to own content planning and publishing operations from start to finish.
• Strong awareness of pop culture, trends, and what is gaining momentum online.
• Comfort using social analytics tools such as Sprinklr or Dash Hudson.
• Experience building and presenting monthly, quarterly, and annual performance updates in both spreadsheet and deck formats.
• Strong collaboration skills and experience partnering with creator, CX, brand, PR, and paid teams.
• Ability to write creative briefs and work effectively with freelance or contract creators.
• Excellent attention to detail, including copy accuracy and scheduling precision.
• Ability to stay proactive, organized, and solution-oriented in an environment with changing priorities.
• Strong creative judgment and the ability to give constructive, actionable feedback on storytelling and content.

Preferred qualifications

• Experience creating and editing low-fi TikTok-style videos, with familiarity in tools such as CapCut.
• Working knowledge of SEO practices as they apply to social and digital content.
• Experience collaborating with creators and influencers from micro to mega tiers on social-first ideas.
• Understanding of the influencer ecosystem, gifting campaigns, and creator-led amplification approaches.

Compensation and benefits

This role is fully remote within the United States. Compensation is location-based and determined by the candidate’s permanent work location. The company states that it offers market-competitive pay and benefits, and that offers can vary depending on experience and role requirements. The position is also eligible for a new hire equity grant plus annual refresh grants.

Base salary ranges for US candidates are listed below:

• California, New York, Connecticut, and New Jersey: $104,000 to $109,500 USD
• Washington: $99,000 to $104,500 USD
• Oregon, Delaware, Maine, Massachusetts, Maryland, New Hampshire, Rhode Island, Vermont, Washington, DC, Pennsylvania, Virginia, Colorado, Texas, Illinois, and Hawaii: $95,000 to $100,000 USD
• All other states: $86,000 to $91,000 USD