Associate Product Manager - Marketing Technology

About Vuori

Vuori is revolutionizing athletic wear by blending performance with style, creating apparel designed for movement and comfort while embodying a casual coastal California vibe. Our brand embodies an energetic and fast-paced retail environment, inspiring individuals to embrace life with enthusiasm, clarity, and fun. We champion opportunity, personal development, and success.

Job Summary

This position involves aiding the analysis of marketing technology (MarTech) business challenges, documenting functional requirements, and supporting daily operations and enhancements of MarTech platforms focused on customer retention, loyalty, and lifecycle marketing. You will assist store activation efforts such as in-store events, pop-ups, and brand activations by connecting digital MarTech systems with real-world retail experiences. Under senior leadership, you will help deliver requirements and facilitate deployment of MarTech features aligned with company objectives.

Key Duties

• Analyze business processes, systems, and requirements related to customer loyalty, retention, and lifecycle marketing.
• Document detailed functional and technical specifications for MarTech implementations including CRM, loyalty programs, messaging personalization, and store activation tools.
• Collaborate with diverse stakeholders ranging from marketing leadership to UX designers and developers to collect and manage feature and project requirements.
• Ensure coordination between retention marketing, retail activations, and technological tools supporting these initiatives.
• Support all phases of MarTech projects including requirements gathering, builds, and deployments across retention and activation workflows.
• Facilitate cross-team communication between marketing, retail, and IT groups to successfully launch lifecycle campaigns and in-store marketing activities.
• Assist change management processes tied to key MarTech tools such as Hightouch, Klayvio, loyalty platforms, and event enablement systems.
• Develop clear acceptance criteria and granular requirements to guide development for loyalty enhancements, lifecycle campaigns, and store activation features.
• Support product managers by tracking feature delivery and aiding rollout of MarTech product upgrades.
• Participate in audits of MarTech systems to identify improvement opportunities and optimize user experiences both digital and physical.
• Create concise documentation including business requirements, process flows, journey maps, playbooks, and user stories.
• Effectively communicate project progress and insights to stakeholders and team members.
• Learn from experienced analysts and product managers to deepen understanding of MarTech and retention marketing methods.
• Contribute to continuous improvement by reviewing user feedback and performance data to enhance loyalty programs and store activations.

Candidate Profile

• Bachelor's degree in Business, Marketing, Information Systems, or equivalent experience.
• Three or more years in a related business analyst or marketing technology role; internships considered.
• Strong analytical abilities to convert MarTech data into actionable insights.
• Proficient in business analysis methodologies including process mapping and requirements elicitation.
• Experience with Agile project management principles.
• Excellent interpersonal and communication skills to liaise with various stakeholders.
• Ability to manage competing priorities in a dynamic environment under senior guidance.
• Eager to learn MarTech platforms like Hightouch, Klayvio, and loyalty/CDP systems.
• Experience or academic background in converting business needs into user stories or technical specs.
• Familiarity with digital marketing strategies, customer lifecycle marketing, personalization, and loyalty programs.
• Problem-solving mindset to identify optimizations within MarTech initiatives.
• Supportive of change management and implementation activities.
• Interest or prior knowledge of retail technology ecosystems and MarTech platforms relevant to marketing, loyalty, CM, and store events.

Additional Details

Employee Benefits Include:

• Comprehensive Health Insurance coverage
• Retirement savings plan options
• Employee Assistance Program for personal support
• Generous employee discounts and industry perks
• Paid time off for work-life balance
• Wellness and fitness benefits to promote healthy living

The salary for this full-time role ranges from $80,000 to $103,000 annually.

Vuori is an Equal Opportunity and Affirmative Action employer. All qualified candidates are welcomed without discrimination based on gender, race, religion, disability, veteran status, age, or any legally protected attribute.