Associate Marketing Director

About the Company

Razorpay is a major Indian fintech company that helps businesses handle, move, and grow money through a full-stack financial platform. Established in 2014 by Harshil Mathur and Shashank Kumar, the company was built to make payments simpler for Indian businesses and has since become a key player in the country’s digital payments transformation. Its platform now supports millions of businesses with capabilities that extend beyond payments, including AI-driven payment experiences, fraud detection support, real-time risk intelligence, automated reconciliation, smart payouts, and predictive financial insights.

Working with banks, payment networks, and regulators, Razorpay continues to develop new solutions that influence the future of fintech. Its products operate across India, Singapore, and Malaysia, spanning use cases such as checkout, payroll automation, collections, payouts, and broader money management. The company serves early-stage startups as well as large enterprises, and its annualized transaction volume exceeds $180 billion. Its customer base includes names such as Airbnb, Facebook, WhatsApp, Airtel, CRED, BookMyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital Markets, Indian Oil, and the National Pension Scheme, along with more than 100 unicorns.

Backed by investors including GIC, Peak XV Partners, Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, the company has raised over $740 million. Its growth has also been strengthened through acquisitions such as Ezetap, Curlec, BillMe, and POP, along with earlier expansion into fraud prevention, payroll, and lending.

Razorpay emphasizes ownership, learning, transparency, and strong hiring based on attitude and drive. The culture encourages autonomy, cross-level collaboration, and a focus on building long-term financial infrastructure for the region.

About the Role

The Associate/Director, Marketing will own the business charter and shape marketing direction for the segment. This position calls for a senior marketer who can design growth strategies, lead teams, use data to guide decisions, and deliver impactful product and brand campaigns. The role expects at least 10 years of experience in marketing or category management, with strong exposure to growth-oriented marketing programs and tools.

Key Responsibilities

The role combines strategic ownership, team leadership, cross-functional coordination, and campaign execution.

• Take charge of the business charter and drive initiatives that deepen engagement and support growth.
• Partner closely with product, sales, and customer success teams to execute business plans smoothly.
• Build and implement marketing strategies that accelerate growth within the business segment.
• Align marketing activity with broader business objectives by working across functions.
• Guide, coach, and motivate a high-performing marketing team.
• Create a collaborative environment that encourages innovation and professional development.
• Use analytics to measure performance, improve outcomes, and support decision-making.
• Research market trends and customer insights to identify growth opportunities.
• Lead brand campaign planning and execution to improve awareness and reputation.
• Maintain consistent messaging and positioning across all marketing touchpoints.
• Plan multi-channel campaigns across digital, social, email, and events.
• Track campaign results and refine approach to improve return on investment.
• Build strong internal partnerships to drive adoption and engagement.
• Develop and maintain external relationships with partners, agencies, and vendors.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline; an MBA is preferred.
• At least 10 years of experience in marketing, especially within the business segment.
• Proven background in managing marketing or category teams.
• Strong analytical ability with confidence in interpreting data and turning it into action.
• Track record of successfully planning and delivering brand campaigns.
• Excellent verbal and written communication, along with strong interpersonal skills.
• Comfort working in a fast-moving and dynamic environment.
• Experience leading business charters or strategic initiatives will be an added advantage.

Preferred Skills

Helpful experience includes B2C marketing and familiarity with digital marketing platforms and tools.

Additional Information

This is a full-time, onsite role based in Bengaluru, Karnataka, India.

No stipend or salary details were provided in the source.