Associate Marketing Analyst, Hot Wheels

Role Overview

Mattel is seeking a driven and detail-focused Associate Marketing Analyst to support the growth of Hot Wheels in the U.S. market. This role contributes to brand marketing execution, commercialization milestones, and analysis that helps shape go-to-market plans, retail programs, and consumer-facing activations. The position partners closely with Global Brand, Sales, Retail Marketing, Demand Planning, and other cross-functional teams to help bring Hot Wheels to life through campaigns, experiences, and retailer partnerships.

Hot Wheels is a global brand with a strong legacy, spanning die-cast vehicles, playsets, digital gaming, content, and live experiences. The team is looking for someone with an entrepreneurial mindset who is comfortable in a fast-moving environment and brings curiosity, initiative, and a passion for marketing.

Key Responsibilities

• Coordinate and help execute Hot Wheels U.S. marketing programs and product launches.
• Prepare marketing assets, supporting documents, and presentation materials.
• Monitor project schedules and follow through so deliverables stay on track.
• Keep project records, activation documentation, and milestone tracking organized and up to date.
• Support consistent, high-quality execution across consumer and retail contact points.
• Contribute to initiatives designed to improve U.S. business performance.
• Research market patterns, competitor activity, and consumer behavior at a basic level.
• Summarize data and assist with reporting and internal insight-sharing.
• Help update marketing templates, tools, and tracking systems.
• Assist with testing and rolling out new workflows or process improvements.
• Maintain structured records and shared resources.
• Work with Sales, Trade Marketing, Licensing, and Supply Chain teams by preparing reports and inputs that support demand planning.
• Help prepare for retailer meetings and internal presentations or forums.
• Take part in team discussions and collaborative meetings.
• Support engagement with other regions when needed.
• Check that data, reporting, and tracking tools remain accurate and consistent.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a similar discipline.
• 0 to 2 years of relevant internship, academic, or project-based experience.
• Strong curiosity and a proactive approach to learning and problem-solving.
• Comfort challenging assumptions and looking for better ways of working.
• Solid analytical judgment and structured thinking.
• High attention to detail and accuracy.
• Good communication skills.
• Proficiency with Microsoft PowerPoint and Excel, or equivalent tools.

About Mattel

Mattel is a global toy and family entertainment company known for iconic brands and experiences that inspire children and fans around the world. The company emphasizes inclusion, belonging, collaboration, innovation, and accountability, and values employees who bring their authentic selves to work.

Working Style

• The company describes its culture through three core behaviors: collaborate, innovate, and execute.
• Employees are expected to work as part of one team, contribute fresh ideas, and take ownership of results.

Equal Opportunity and Hiring Notes

Mattel is an equal opportunity employer. All qualified applicants are considered without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, or any other legally protected characteristic. Candidates with arrest or conviction records will be reviewed in line with the Los Angeles Fair Chance Ordinance and the California Fair Chance Act.

Additional Information

The posting notes that compensation depends on work location, skills, and experience, and that Mattel provides competitive total pay programs, comprehensive benefits, and other resources. Applicants who do not meet every qualification are still encouraged to apply if they are interested in the role. The company also mentions talent community updates, job alerts, and references to culture and corporate philanthropy videos.

Company Overview

Mattel’s brand portfolio includes Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, along with other owned or licensed properties. Its products and experiences span toys, content, consumer products, digital experiences, and live events, distributed through leading retail and e-commerce partners. Founded in 1945, the company says it has been recognized by several workplace and culture awards.