Associate Director, Digital Media

Role overview

This is a remote-friendly leadership opportunity based in Ireland, posted on behalf of a partner company that handles applications and the next stages of the process. The position focuses on shaping and delivering performance-led digital media programs for high-growth restaurant brands and multi-location retail businesses.

You will own strategy and execution across multiple paid channels, including Meta, Google, TikTok, Connected TV, and programmatic DSPs. The role blends senior-level strategic direction with hands-on oversight, and it also includes people management responsibilities for a small media buying team. A strong part of the job is turning complex performance data into clear recommendations and persuasive narratives that support client decisions and campaign improvement.

The environment is fast-moving, collaborative, and deeply data-oriented. Success in the role depends on analytical thinking, curiosity, ownership, and a constant willingness to test, learn, and optimize.

Accountabilities

• Own the planning, launch, and ongoing optimization of cross-channel digital media campaigns across Meta Ads, Google Ads, TikTok, Connected TV, and programmatic DSP platforms.
• Supervise, coach, and support a team of 2 to 3 digital media buyers.
• Monitor performance across several clients, with attention to tracking accuracy, pacing, and efficient use of budgets at scale.
• Work closely with clients, brand leaders, analytics teams, creative teams, and media planning partners to deliver integrated campaign work.
• Turn campaign results into practical insights, strategic recommendations, and clear next steps for clients and internal teams.
• Create detailed reports and presentations that use data storytelling to explain impact, trends, and opportunities.
• Regularly test, refine, and improve media approaches in response to performance patterns and platform changes.
• Keep campaign execution aligned with broader client business goals.

Requirements

• At least 8 years of experience in digital media buying and performance marketing across Meta, Google Ads, and programmatic or CTV platforms such as DV360, The Trade Desk, or Basis.
• Background managing substantial digital budgets, typically $500K or more per month, across multiple brands or accounts.
• Strong working knowledge of tracking and measurement tools, including Google Tag Manager and conversion tracking setups.
• Experience creating dashboards and reporting outputs in tools such as Google Data Studio or Looker Studio.
• Proven ability to lead, guide, and develop media buying or performance marketing teams.
• Advanced analytical ability, with a track record of converting data into insights and clear business recommendations.
• Excellent client communication and presentation skills.
• Comfort working independently in a remote-friendly, fast-paced setting.
• Strong planning and prioritization skills for managing several campaigns and responsibilities at once.
• Experience in restaurant, hospitality, or multi-location retail marketing would be an advantage.

Perks and benefits

• Compensation is competitive and aligned with experience and the scope of leadership.
• Fully remote working arrangement with flexibility on location.
• Chance to lead large-scale, high-impact digital media campaigns across major platforms.
• Leadership responsibility with direct influence over the growth of a media buying team.
• Exposure to a varied portfolio of fast-growing restaurant and multi-location retail clients.
• Collaborative culture that values testing, learning, and innovation.
• High ownership with minimal bureaucracy.
• Continuous learning environment with room to deepen expertise in advanced media technologies and platforms.

Additional information

This role is managed through a partner company that oversees the application review and next steps. Applications are assessed using an AI-supported matching process designed to compare candidates against the role’s core requirements in a fair and objective way. The strongest matches are shared with the hiring company, which is responsible for interviews, assessments, and the final hiring decision.

By submitting an application, candidates acknowledge that their personal data will be processed to evaluate candidacy and to share relevant information with the hiring employer. This processing relies on legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. Applicants may exercise rights such as access, rectification, erasure, and objection at any time.

AI tools may also be used to support parts of the hiring process, including reviewing applications, analyzing resumes, and identifying possible inconsistencies or verification signals in submitted materials. These tools assist the recruitment team but do not replace human judgment, and final hiring decisions are made by people.