Associate Brand Marketing

Role Overview

Join Nestlé USA to help shape growth for a portfolio of well-known brands and contribute to a workplace that values innovation, collaboration, and continuous learning. This role sits within the Expansion Desk and supports the long-term growth of the RTD business unit by identifying new brand and category opportunities, building strong innovation plans, and helping drive them through cross-functional execution. The position reports to the Senior Manager of Brand Marketing.

What You’ll Do

• Build a detailed understanding of consumers using data and research, including demographics, psychographics, occasions, purchase behavior, and decision drivers.
• Study competitor activity and consumer trends to uncover actionable insights.
• Turn market intelligence into innovation ideas, brand communications, retail programs, and internal selling materials.
• Lead new products from concept through launch and continue to manage the platforms after release.
• Own brand projects end to end with a clear link to consumer insights and the 3-year strategic plan.
• Use resources responsibly while tracking marketing ROI and financial performance.
• Work with Sales and customer teams to deliver strategy in an omni-channel environment and improve retail execution.
• Review promotional activity to improve efficiency and recommend better investment choices.
• Translate the 3-year strategy into an annual commercial plan that supports sales and marketing activity across retailer channels and partners.
• Create differentiated solutions that build brand value and influence purchase decisions.

What We’re Looking For

• A university degree in marketing or a related business discipline, or equivalent practical experience.
• An MBA is preferred.
• Experience controlling budgets and working within policies and procedures.
• Strong negotiation, relationship-building, research, and strategic analysis skills.
• Ability to work independently, adapt quickly, and stay effective in changing situations.
• Solid problem-solving, decision-making, and business judgment.
• Comfort with basic financial concepts, including risk and return analysis.
• Excellent verbal, written, and interpersonal communication skills.
• Strong organization, prioritization, and self-management abilities for multiple deadlines and tasks.
• Proficiency with Microsoft Office tools.
• At least 1–2 years of experience in product or brand management.
• Proven ability to guide cross-functional teams toward shared brand goals.
• Experience using consumer and market analytics to support brand growth planning.

Additional Information

This role is not eligible for visa sponsorship. Nestlé is committed to maintaining an inclusive workplace and welcomes applications from veterans, separated service members, and individuals with disabilities. The company is an equal opportunity employer and considers applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. Reasonable accommodations are available during recruitment by contacting [email protected] or calling 711 and providing 1-800-321-6467 to the operator. A candidate privacy notice is available before applying.

Compensation and Benefits

The estimated pay range for this position is $105,000 to $135,000 per year. Final compensation may vary depending on background, knowledge, skills, abilities, and location. Nestlé also offers performance-based incentives and a competitive total rewards package, including a 401(k) with company match, healthcare coverage, and other benefits.

About Nestlé USA

Nestlé USA works to delight consumers through beloved brands and a culture that encourages bold ideas, strategic thinking, creativity, and ongoing learning. Team members are empowered to challenge the status quo, take thoughtful risks, and help drive meaningful growth.