Assistant Manager, Social Media

About Hourglass Cosmetics

Hourglass Cosmetics is a vegan, cruelty-free beauty brand focused on high-performance luxury makeup and inventive formulas. Since its launch in 2004, the company has built a global presence across 32 markets and more than 4,600 retail doors, including major prestige beauty retailers. It joined the Unilever Prestige division in 2017 and is known for a strong commitment to animal welfare, innovation, and award-winning product franchises.

Role Summary

Hourglass Cosmetics is looking for a proactive and imaginative Assistant Manager, Social Media to help lead global social campaigns and strengthen consumer engagement. The role calls for someone with a genuine interest in cosmetics, strong command of social media best practices, and an understanding of the luxury beauty space.

This position centers on creative planning and content development for Hourglass social channels. You will work across Instagram, TikTok, Facebook, YouTube, and Pinterest, partnering with internal creatives and external content creators to produce work that reflects the Hourglass brand aesthetic and guidelines. The role requires strong creative judgment, familiarity with the cosmetics social landscape, and the ability to move quickly in a cross-functional environment.

Key Responsibilities

• Help shape and execute the brand’s organic social strategy and creative direction across major platforms, especially Instagram, TikTok, and Facebook.
• Work closely with the social, brand marketing, and creative teams to build concepts, prepare briefs, and manage deliverables.
• Contribute to the content roadmap by creating monthly and quarterly plans, messaging, and assets that support marketing and business objectives.
• Build and support the content creator program, including creator selection, briefing, strategy, and relationship management.
• Develop social-first content ideas and coordinate with relevant teams to take concepts from initial idea through final delivery.
• Track social trends, competitor activity, and luxury/beauty developments to identify timely opportunities for the brand.
• Find creators and partners who can produce assets for Hourglass channels, while managing briefs, approvals, and deliverables.
• Review performance data and create regular reports, recommendations, and platform-specific best practices for internal and external partners.
• Coordinate with the editorial team to write social copy tailored to each asset.
• Partner with influencer marketing on branded campaigns and help identify creators for paid collaborations.
• Maintain a repository of externally produced assets that align with brand standards and can be reused across owned channels.
• Oversee publishing and community engagement to help grow audience interaction and social communities.
• Support internal social photo/video shoots with briefs, call sheets, and product ordering.

What Success in This Role Requires

• Strong organization and the ability to handle multiple priorities at once.
• Careful attention to detail and a commitment to accuracy.
• Clear communication skills and a collaborative working style.
• Flexibility to adapt quickly when priorities, deadlines, or needs change.
• Strong enthusiasm for beauty, media, and events, with a willingness to take on any task as needed.

Qualifications

• At least 2 years of experience in social media or marketing.
• Background in building and managing monthly content calendars for Instagram and TikTok.
• Working knowledge of current design requirements and platform best practices for Instagram, TikTok, Facebook, and YouTube.
• Experience with social management and analytics platforms such as Dash Hudson and Meltwater.
• Ability to use data and reporting to shape content strategy.
• Strong attention to detail and the ability to meet deadlines in a fast-paced environment.
• Consistently high standards for quality and execution.
• Must be able to work from the corporate office at least 60% of the time.

Compensation and Benefits

The expected base pay for this position is USD 80,000 to USD 85,000 per year. Final compensation will depend on experience, skills, education, location, and budget.

This role is eligible for the company’s discretionary bonus program, based on individual performance and company results.

Eligible employees may also receive a benefits package that includes medical, dental, vision, life, accident, critical illness, and disability insurance; retirement savings plans with company match; paid family leave; education-related programs; paid holidays; discretionary vacation time; and additional benefits.

Equal Opportunity and Accommodation

Hourglass Cosmetics is committed to diversity and inclusion. The company provides equal employment opportunity and complies with federal protections against discrimination for veterans and disabled individuals.

If you need an accommodation to complete the application process because of a disability, you can contact the company at 310-392-7799 or [email protected].