Assistant Manager – Product Marketing

Job Overview

You will be responsible for defining messaging, positioning, go-to-market plans, and content creation for Lumenci’s offerings, including the iLumOS platform. This role bridges product development, marketing, sales, and customer insights to convert sophisticated legal technologies into clear, engaging stories tailored for audiences such as law firms, in-house IP teams, litigation specialists, and innovation leaders. We seek a strategic marketer who values marketing as both an art and a science, embraces innovation, utilizes modern tools thoughtfully, and persistently improves storytelling, product launches, and demand creation.

Key Responsibilities

• Craft unique positioning and messaging strategies for Lumenci’s services and iLumOS platform.
• Plan and implement go-to-market approaches for new product introductions, feature rollouts, webinars, marketing campaigns, and industry events.
• Manage comprehensive product content strategies covering landing pages, product descriptions, sales materials, case studies, battlecards, emails, whitepapers, blog posts, and presentations for executives.
• Collaborate with product teams, sales, experts, and leadership to translate technical features into value-driven, customer-focused messages.
• Conduct thorough customer, competitor, and market research to glean insights and uncover opportunities for growth.
• Support sales teams with messaging structures, objection management techniques, and competitive analyses to enhance pipeline performance and conversion rates.
• Evaluate campaign effectiveness and messaging impact through data and customer feedback to refine and improve ongoing initiatives.
• Contribute to shaping industry narratives and thought leadership in AI-powered intellectual property solutions.

Candidate Requirements

• Minimum of five years in B2B product marketing roles.
• Preferred experience in Legal Technology, Legal SaaS, AI platforms, or enterprise software marketing.
• Strong background marketing complex B2B software or consulting products is advantageous.
• MBA degree from a Tier 1 or Tier 2 business school is desirable; however, outstanding candidates from diverse academic fields are welcome.
• Demonstrated expertise in creating compelling messaging that resonates with both technical and non-technical stakeholders.
• Deep understanding of product positioning, market launch strategy, and demand generation tactics.
• Excellent written communication skills, including the development of executive-level documents.
• Ability to simplify complex technical details into clear, actionable insights.
• Comfortable managing uncertainty and juggling multiple priorities in a fast-paced, growth-driven setting.
• Data-driven approach, capable of turning market and customer data into strategic insights.

Personal Attributes

• Viewing marketing as a comprehensive strategic discipline, engaged in branding, content creation, demand generation, product launches, and behavioral psychology.
• Inquisitive and motivated to stay updated with trends in AI, emerging technologies, and progressive marketing techniques.
• Proficient in utilizing AI-based productivity and creativity tools while maintaining strategic thought, originality, and sound judgment.
• Willingness to challenge norms by introducing innovative perspectives beyond standard templates.
• Collaborates effectively across global teams, comfortable working with colleagues in U.S. and India time zones.
• Self-motivated proactive professional thriving in dynamic, fast-moving entrepreneurial environments.