Assistant Manager – NPD Management (Private Label)

Role overview

We are hiring a highly organized and proactive professional to support the Private Label team as an Assistant Manager focused on NPD management. The position covers the complete product development journey for Purplle’s private label range, from early concept work through launch, with a strong emphasis on speed, quality, compliance, and smooth cross-functional execution.

The right candidate will be comfortable handling several product launches at the same time, working closely with multiple teams and vendors, and ensuring every product is consumer-focused, commercially sound, and ready to launch on schedule.

Location: Mumbai - Vikhroli, Mumbai, Maharashtra, India.

Key responsibilities

Take ownership of end-to-end new product development across private label brands, starting from ideation and continuing through launch.

Manage timelines, milestones, and delivery across formulation, packaging, artwork, production, and launch preparedness.

Work with R&D, packaging suppliers, design partners, supply chain, legal, category, and marketing teams to keep execution on track.

Coordinate with internal and external formulation partners to align products with cost targets and brand expectations.

Assess textures, fragrance, performance, efficacy, and sample quality against the intended product claims.

Handle sample review, testing, approvals, vendor visits, and pre-production sample sign-off.

Source, assess, and validate primary and secondary packaging options that fit target cost structures.

Run filled checks, compatibility studies, leakage testing, and transit validation to confirm packaging performance.

Manage packaging sampling, online proofing, and final approvals with vendors.

Write consumer-friendly on-pack communication, claims, ingredient details, and product copy.

Coordinate artwork creation and revision cycles with designers and agencies on a daily basis.

Conduct legal and regulatory reviews to ensure all artwork and claims comply with applicable rules.

Check artwork sizes, print-ready files, and digital proofs before sign-off.

Oversee final release of artwork after all validations are complete.

Review product, formulation, and packaging costs and support commercial decision-making.

Obtain approvals from internal stakeholders such as private label managers and category teams.

Create EAN codes and maintain SKU masters in internal systems.

Keep product data accurate to support smooth operational execution and launch readiness.

Review bromides, print proofs, and color accuracy before production approval.

Approve multiple artworks and print proofs across brands on a daily basis while maintaining consistency and quality.

Track pilot and bulk batches to ensure production matches approved standards.

Coordinate inward testing, stock inwarding, and warehouse readiness for launch.

Resolve product quality and packaging issues quickly within tight turnaround times.

Support go-live activities for SKUs across the platform and coordinate listing and operational completion before launch.

Monitor ratings, reviews, and post-launch feedback to identify recurring product or packaging issues.

Drive corrective actions and support improvements or revamps for existing SKUs.

Work toward strong consumer satisfaction and a target product rating above 4.2.

Requirements

Strong attention to detail and the ability to carry out careful quality checks.

Proven ability to manage stakeholders and coordinate with vendors effectively.

Comfort with fast-paced environments and multiple launches running in parallel.

Solid project management and delivery skills.

Clear communication and dependable follow-up habits.

Ability to think creatively while still maintaining strong operational discipline.

Self-motivated, proactive, and solution-oriented working style.

Understanding of beauty or personal care product development is preferred.

Added advantage: a strong ability to write crisp, consumer-focused packaging claims and communication.

About the company

Purplle was established in 2011 and has grown into a leading omnichannel beauty destination in India, combining online and offline shopping experiences for millions of customers. The platform offers more than 1,000 brands and 60,000 products, and serves over 7 million monthly active users.

The company expanded its offline presence in 2022 with more than 6,000 touchpoints and over 100 stores. Alongside third-party brands, Purplle has also grown its own D2C brands, including FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae.

Purplle stands out for its technology-led personalized shopping experience, which includes user profiling, virtual makeup trials, and recommendations tailored to personality, search intent, and purchase behavior. The company became a unicorn in 2022 and is supported by investors such as ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a team of more than 3,000 people, Purplle continues to expand its presence and shape the future of beauty retail in India.