Assistant Manager, Destination Marketing

About the Role

Mandai Wildlife Group oversees Mandai Wildlife Reserve, a one-of-a-kind nature and wildlife destination in Singapore. The reserve brings together globally recognised wildlife parks and is being transformed through a major renewal plan that will introduce five distinctive parks, nature-led experiences, open green areas, and an environmentally responsible resort next to Singapore’s Central Catchment Nature Reserve.

What You Will Do

• Plan, run, and optimise local marketing programmes and campaigns for Mandai Wildlife Reserve so it becomes a leading choice for local visitors.
• Support attendance and revenue objectives across the reserve and its parks.
• Strengthen community affection, pride, loyalty, and advocacy for the destination among residents.
• Design and execute campaign strategies that help deliver attendance and revenue KPIs, including attraction-led and ancillary-focused promotions.
• Lead integrated marketing efforts across earned, owned, and paid channels for key and tactical campaigns.
• Safeguard brand consistency while helping build strong awareness and recall across the Mandai brand family.
• Handle end-to-end marketing coordination, including planning, budgeting, approvals, timelines, contingency preparation, analysis, and reporting.
• Partner closely with internal teams such as digital, social, creative, and design to deliver campaigns and project outputs.
• Work with external agencies, production vendors, and in-house designers to create visuals, advertisements, and market-facing collateral.
• Coordinate with media partners to launch media campaigns and improve digital campaign performance.
• Track and control marketing spend to maximise return on investment.
• Identify, negotiate, and manage marketing partnerships with suitable vendors or collaborators.
• Take on special assignments and other related duties as needed.

Requirements

• A diploma in Marketing, Mass Communications, or an equivalent qualification is required.
• At least 4 years of relevant marketing experience, ideally in tourism or hospitality.
• Solid background in branding, consumer marketing, integrated marketing, digital marketing, project management, and budget oversight.
• Proven ability to work with multiple stakeholders in a changing, fast-paced environment.
• Comfortable adjusting plans quickly when business needs or market conditions shift.
• Energetic self-starter with a positive mindset and the ability to juggle multiple priorities.
• Strong analytical ability, a results-driven approach, and excellent organisational skills.
• Able to work independently and contribute effectively as part of a team.

Additional Information

This is a full-time onsite role based in Singapore.

No salary, benefits, opening count, or start date was specified in the source.