Assistant Designer - Own Brand

Role overview

This position is for an Assistant Designer within THE ICONIC’s Own Brand team in Sydney, NSW. The role sits at junior to mid-level and focuses on helping shape product direction through innovation, creativity, and hands-on support across development processes.

THE ICONIC is a leading fashion e-commerce and lifestyle destination in Australia and New Zealand, known for combining customer insight, commercial thinking, and technology to deliver a strong end-to-end shopping experience.

The Commercial function works closely with Planning, Finance, Operations, and other teams to build customer-first ranges, improve forecasting, and support strategic decision-making across the business.

What you’ll be doing

• Support the delivery of company-wide strategy and key objectives.
• Work closely with manufacturers so product developments are handed over smoothly and sample technical packs are accurate, complete, and submitted on time.
• Stay in regular contact with the Design team to flag and resolve important design or development issues.
• Choose, source, and develop fabrics, colours, trims, and related materials in line with company standards.
• Attend fitting sessions and use technical knowledge to help achieve the best fit, approving final samples with garment technicians when needed.
• Assist with sample handling, technical packs, and technical drawings.
• Contribute to trend research and forecasting.
• Review and approve final product details to ensure they match the original design brief.
• Understand the supplier’s manufacturing structure to identify cost and production opportunities for each design.
• Take part in range planning meetings to keep the assortment balanced across style, colour, and fabrications.
• Keep range boards current and organised according to planning needs.

What we’re looking for

• At least 2 years’ experience in a design team with exposure to product development or design.
• Background in print, fabric, and trim development.
• Strong communication and negotiation abilities.
• Good trend-spotting skills with a commercial understanding of fashion.
• Ability to manage workload, prioritise tasks, and stay effective in a fast-moving environment.
• Ability to use Illustrator and Photoshop; proficiency is considered an advantage.
• Awareness of industry rules and compliance requirements.

Life at THE ICONIC

The company promotes a flexible, growth-oriented, and sustainability-minded culture where people are encouraged to do their best work and enjoy the process.

• Flexible working arrangements, including a hybrid model.
• Learning opportunities such as learning days, hackathons, and LinkedIn Learning.
• Parental leave support plus an extra day off for a child’s first day of school each year.
• Paid birthday leave and an ICONIC voucher.
• Staff discounts and access to sample sales.
• Fitness Passport and wellbeing programs.
• Employee Assistance Program for employees and their families.
• Volunteer days through a charity partnership with Thread Together.

Additional information

Applicants who do not meet every requirement are still encouraged to apply. The hiring team also supports reasonable adjustments during the application and interview process, as well as while carrying out the role. If accommodations are needed, candidates can contact the Talent Acquisition team directly.

Submitting an application means agreeing to THE ICONIC’s Candidate Privacy Policy.

Candidates should note that the role is with THE ICONIC, not with Hatch.

The role is described as being supported by a hiring process that helps candidates present more than a resume alone.