Assistant Brand Manager, AU

Role overview

Kraft Heinz is hiring a permanent Assistant Brand Manager to support its Away From Home & Export business. This role is based in Melbourne/Southbank, Victoria, and follows a hybrid setup with three days in the office and two days working remotely. It is a strong opportunity for someone looking to build a career in brand management within a fast-moving, collaborative environment that values internal growth.

The company is a global food and beverage leader with a broad portfolio of well-known brands sold in more than 40 countries. Its product range spans condiments and sauces, cheese and dairy, meals, meats, refreshment drinks, coffee, infant and nutrition products, and other grocery items.

What you will do

• Partner with the National Sales team to shape and keep the annual Sales and Marketing Calendar up to date.
• Turn commercial direction and customer insight into activation briefs, campaign plans, and tactical execution plans with the Head of Category Development.
• Lead major events such as national and regional trade shows from start to finish, including planning, budgeting, vendor selection, execution, and post-event review.
• Bring together teams across sales, marketing, category, supply chain, finance, and NPD to ensure smooth delivery of activations.
• Develop customer- and account-specific activations with the National Business Manager, including distributor, digital, trade event, demo, sampling, and training activities.
• Work with HO Channel Development to manage marketing budgets and spending across monthly and annual cycles.
• Coordinate internal NPD launch activation so the sales team has the right materials and timelines for new product rollouts.
• Prepare activation tools and sales collateral such as sell-ins, POS materials, product demos, playbooks, catalogues, flyers, and training guides.
• Measure results against activation goals and KPIs such as sales lift, conversion, distribution, ROI, attendance, and engagement, in coordination with Commercial Finance.
• Use analytics support to turn results into practical insights, test learnings, and expand successful activation approaches.
• Ensure all work follows commercial policies, pricing rules, legal requirements, and brand standards.
• Manage agency and supplier relationships, including briefs, scopes, contracts, and performance review discussions.
• Support market activations with the National Sales team for key end-user customers.
• Maintain clear records and post-activity evaluations to capture learnings and improve future activations.
• Help design and deliver impactful trade activations alongside the National Group and Business Manager.

What the role requires

• Prior exposure to working with suppliers or agencies, including early-stage contract or scope discussions.
• Hands-on experience measuring activity outcomes against KPIs and reporting campaign performance.
• Strong planning and coordination skills, with the ability to manage multi-step activations, deadlines, and competing priorities.
• Clear written and verbal communication skills, with the ability to create concise briefs, sales stories, and presentation materials for internal and customer audiences.
• Confidence working with multiple stakeholders across national sales, category, NPD, and external partners.
• Commercial understanding, including basic awareness of sales uplift, ROI, and promotional impact.
• High attention to detail and discipline around brand, pricing, and legal compliance.
• Practical problem-solving ability, adaptability, and sound judgement when identifying and escalating risks.
• Professional customer-facing manner and the ability to represent the brand in market.
• Full working rights in Australia or New Zealand.

Benefits

• Flexible hybrid working arrangement with more freedom over when and where work gets done.
• Pay-for-performance compensation, with variable pay linked to both company and individual results on top of a competitive base salary.
• Paid parental leave available for both primary and secondary caregivers.
• Additional leave options, including purchased leave, volunteer leave, and LiveWell leave.
• Recognition as a Great Place to Work in Australia and New Zealand.
• Access to in-house training programs.
• Corporate discount programs.

Additional information

This is a permanent full-time position. Applications are reviewed on a rolling basis, and the employer may close the posting early once suitable candidates are found.

The employer is an equal opportunity organisation and welcomes applications from underrepresented ethnic minority groups, women, veterans, people with disabilities, LGBTQ+ candidates, gender-diverse people, and other protected groups.

Location noted for the role: Freshwater.