Area Sales Manager

Role Overview

The Area Sales Manager will take charge of several retail outlets and ensure each branch performs at a strong level every day. This is a hands-on field position that requires regular movement between stores, close operational oversight, and fast action on sales, stock, expiry, and team issues. The goal is to improve revenue, maintain product freshness, keep inventory balanced, and make sure company standards are applied consistently across all locations.

Key Responsibilities

• Be present in the retail outlets on a daily basis and move between branches according to business priorities, store performance, and operational requirements.
• Review store activity continuously, including sales results, inventory status, operational execution, and employee performance.
• Take prompt corrective action during site visits whenever issues are identified.
• Maintain uniform implementation of company procedures and standards across every branch.
• Improve daily sales through upselling, cross-selling, and effective promotion execution.
• Work to raise conversion rates, average basket value, and customer spend.
• Track revenue performance by store and act quickly when results need improvement.
• Oversee all stock movement between warehouse and stores, including inbound, outbound, and inter-branch transfers.
• Allocate stock based on branch demand and sales trends to maintain balanced inventory levels.
• Keep all stock movements properly documented and reduce discrepancies, losses, and unrecorded transfers.
• Check expiry dates across outlets every day and apply FIFO/FEFO practices strictly.
• Identify products nearing expiry and decide on suitable action such as promotion, transfer, or clearance.
• Reduce waste and financial loss from expired, damaged, or unsellable items.
• Maintain healthy stock levels across all stores and avoid shortages, excess stock, and branch imbalances.
• Coordinate replenishment with warehouse and procurement teams as needed.
• Perform stock audits and reconciliations regularly to improve inventory accuracy and reduce shrinkage.
• Assess store productivity and efficiency on a daily basis.
• Spot weak-performing branches and apply practical improvement plans.
• Track key indicators such as sales, stock turnover, waste, and labor efficiency.
• Supervise sales staff across all branches and provide coaching on sales techniques, product knowledge, and stock handling.
• Ensure employees follow stock rotation rules, expiry control practices, and standard operating procedures.
• Strengthen discipline, execution quality, and overall team performance.
• Maintain a consistent customer experience, including service quality, presentation, availability, and merchandising.
• Confirm promotional products are displayed correctly and rotated as required.
• Handle customer concerns that need escalation.
• Serve as the communication link between store teams and management, sharing instructions, updates, and operational decisions.
• Collect store feedback, challenges, and issues and communicate them to leadership in a timely manner.
• Ensure management decisions are implemented across all branches.
• Prepare daily, weekly, and monthly reports on sales, stock movement, expiry levels, and branch performance.
• Monitor KPIs such as revenue, conversion, inventory turnover, waste, and productivity.
• Raise operational risks, issues, and improvement opportunities with management and recommend actions to enhance profitability.
• Enforce company policies, retail SOPs, hygiene, safety, pricing, promotions, and merchandising guidelines.
• Maintain strong operational discipline in every outlet.

Requirements

• A bachelor’s degree in Business Administration, Retail Management, Logistics, or a related discipline is required.
• At least 2 to 3 years of experience in retail operations or managing multiple stores is needed.
• Practical experience in stock control, product movement, and inventory management is essential.
• Working knowledge of FIFO/FEFO and retail expiry control processes is required.
• Previous leadership experience in a field-based retail role is important.
• The candidate should be comfortable working in a fast-moving, multi-location environment.
• Strong analytical thinking and problem-solving ability are needed.
• Good communication skills in Arabic are required; English will be an advantage.

Core Competencies

• Retail field operations leadership
• Sales growth and revenue improvement
• Inventory, stock movement, and control
• Expiry monitoring and waste reduction
• Store productivity optimization
• Team supervision and coaching
• KPI tracking and reporting
• Coordination and communication across teams
• Operational issue resolution

Role Objective

The purpose of this role is to oversee and improve the performance of all retail outlets through constant on-ground supervision, strong inventory discipline, expiry management, efficient product flow, higher sales, better productivity, and clear communication between store teams and management so that operations remain profitable and well controlled.

Additional Information

This is an onsite full-time role based in Doha, Qatar. The position requires daily movement between stores and close involvement in day-to-day retail operations. No salary figure, benefits package, application deadline, or vacancy count was provided.