Area Manager Middle East

About the company

BDK Parfums is an independent Paris-based niche fragrance brand known for its exceptional ingredients and creative independence. Built on a refined perfumery approach and a distinctive artistic direction, the company has grown strongly in France and across international markets.

The business is expanding commercially throughout the Middle East and is hiring an Area Manager for the region, to be based in Dubai.

Role overview

This permanent full-time position reports to the Director of International Sales & Trade Marketing. The role starts in January 2027 and offers a competitive compensation package aligned with the candidate’s profile, made up of a fixed salary and a performance-linked bonus.

Key responsibilities

You will lead sales growth across the Middle East through every retail channel, including standalone boutiques, franchises, department store counters, multi-brand concept stores, and e-commerce.

You will help roll out the commercial strategy across your territory and work toward achieving and surpassing sales goals.

You will take part in building the budget, manage your own P&L, and negotiate as well as review annual business plans for each market.

You will oversee and grow relationships with existing distributors and retailers while also identifying and developing new business opportunities.

You will negotiate strong commercial conditions for the brand and support the preparation of commercial agreements.

You will set up effective monthly sales reporting to monitor sell-in and sell-out results across the region and proactively recommend actions for improvement.

As the regional point person, you will travel to markets several times per year, represent the brand locally, safeguard its interests, and strengthen partner relationships. You will also help train retail teams by joining distributor store visits.

You will design, negotiate, and implement an annual trade marketing plan by market, aiming to increase visibility, reinforce brand image, and boost sell-out performance.

You will prepare forecasts for both current assortment and new launches in close coordination with partners.

You will keep management updated with clear and timely reporting on commercial, marketing, and communications activity across the region, and share strong executions with the broader team.

Candidate profile

The ideal candidate has at least 5 years of experience in niche perfumery or selective luxury, within international commercial roles.

You should be highly organized, detail-oriented, and capable of handling priorities effectively.

You need a strong customer-service mindset and the ability to create durable, productive business relationships.

You should be comfortable using Excel, PowerPoint, presentation tools, and CRM/ERP platforms.

Excellent written and spoken English and French are required; Arabic is an advantage.

You must be able to work autonomously, handle several priorities at once, and meet deadlines consistently.

The role requires substantial travel across the region, around 60% to 70% of the time.

You should thrive in a fast-moving, flexible, creative environment with a start-up style of working.

Candidates must be based in Dubai or open to relocating there.

Compensation

The package is competitive and depends on the candidate’s background and profile. It includes a fixed salary plus a performance-based bonus.

Equal opportunity

The employer states a commitment to diversity and inclusion in hiring.

Application

Applicants are asked to send their CV and cover letter by email. Candidates who apply by email will be given priority.

Additional notes

This is a growth-focused position with genuine room for advancement. The regional scope may broaden as the company continues to grow.