Adobe CDP and Customer Journey Analytics Specialist
Hyderabad, Telangana, India · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 5 hours ago
- Work mode
- In office
- Education
- Any Graduate
- Eligibility
- Applicants must be graduates with relevant certifications in Adobe Experience Platform, Adobe Campaign, Microsoft SQL, and Salesforce Marketing Cloud.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
Zensar is a leading technology consulting and services firm that emphasizes an experience-led approach. We create and engineer digital products, services, and solutions that enable superior engagement for high-growth organizations. Our unique full lifecycle capabilities cover everything from experience design to engineering and engagement, ensuring a blend of technology, creativity, and insight focused on people. Headquartered in Pune, India, and part of the RPG Group with a $4.4 billion valuation, Zensar supports over 10,000 employees across 30+ global locations including Seattle, London, Singapore, and more.
Role Overview and Responsibilities
The Adobe CDP and Customer Journey Analytics Specialist is responsible for implementing and managing Adobe CDP solutions, including identity resolution, profile and audience building, and audience segmentation. The role involves configuring XDM schema ingestion, unifying profiles, setting up datasets, identity namespaces, and merge policies according to enterprise data models. This specialist implements Adobe Customer Journey Analytics to build data views, cross-channel journey reporting, attribution modeling, and segmentation aligned with CDP audiences. Key tasks include translating business use cases—such as acquisition, nurturing, ABM campaigns, retention, and event engagement—into audience logic and measurement frameworks within Adobe platforms. The specialist also oversees consent enforcement and governance, ensuring GDPR, CCPA, and CAN-SPAM compliance through consent frameworks, data retention policies, and DSAR processes. Additionally, the role includes leading Web SDK implementation, tag management, event schema design, and maintaining data layer governance across web properties.
Required Qualifications and Skills
The candidate must hold relevant certifications like Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert, Adobe Campaign Classic Business Practitioner and Developer, Adobe Experience Platform qualifications, and Salesforce Marketing Cloud Email Specialist certification. A solid understanding of consent governance, data privacy regulation compliance, and expertise with Adobe marketing tools is essential.
Eligibility
The opportunity is open to any graduate who meets the professional certification and experience criteria.