Ad Creative Designer

About Mark Health

Mark Health is a telehealth brand specializing in men's health for the German market, offering hair-loss consultations with licensed doctors alongside Tricho Core, a daily hair supplement. Their advertising runs on social platforms like Meta and TikTok.

Role Overview

The Ad Creative Designer will be responsible for transforming briefs into numerous ad variations weekly. The job focuses on producing both static and short-form vertical video content designed for paid social campaigns.

Key Responsibilities

• Develop 30 to 50 different ad variants weekly, including static concepts such as memes, us-vs-them formats, fake notes-app designs, tier lists, and breaking-news style creatives, as well as short vertical video and UGC edits.
• Resize successful ads into multiple aspect ratios like 4:5, 1:1, 9:16, and Instagram Stories.
• Use data-driven insights to iterate on creatives, prioritizing high volume and swift turnaround over refinement, acknowledging that many ads may not succeed.

Essential Requirements

• Possess a portfolio showcasing paid social creatives that have actually run with spend context, not just agency mood boards.
• Proficient in Figma or Photoshop, alongside video editing tools such as CapCut, Premiere, or After Effects.
• Comfortable working with German typography challenges, including managing compound word layouts.
• Be based in Ireland and have personal equipment for work.

Preferred Qualifications

• Experience within direct-to-consumer (DTC) health, supplement, or telehealth industries.
• Understanding of advertising limitations related to health products, particularly the prohibition on showing before/after hair photos or making growth promises due to regulatory constraints.