Acquisitions Specialist

About the company

AutoTrader.ca is a Canadian digital automotive leader whose brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — support Canadians in buying, selling and financing vehicles with confidence. The company operates Canada’s largest automotive marketplace, attracting more than 25 million visits each month. As part of the AutoScout24 group, Europe’s biggest online car marketplace, it is focused on advancing the future of automotive retail across Canada and internationally.

Role overview

The company is hiring a high-performing Acquisitions Specialist to join its Inside Sales team and focus on the AutoTrader.ca dealer base. The role centers on generating new dealer relationships and revenue through outbound prospecting, consultative selling, and targeted acquisition campaigns. The successful candidate will help expand marketplace presence nationwide in a fast-moving, KPI-led environment.

Key responsibilities

• Build new business through structured outbound outreach across calls, virtual meetings, email, and digital follow-ups.
• Run targeted acquisition efforts by geography and vertical in line with go-to-market plans.
• Use CRM information, market intelligence, and ideal customer profiles to identify strong prospects.
• Lead discovery conversations to uncover customer goals, marketing challenges, and growth opportunities.
• Recommend tailored advertising and digital offerings that clearly communicate ROI and marketplace value.
• Own the sales process from initial prospecting through contract completion.
• Work toward weekly, monthly, and quarterly targets for revenue, dealer acquisition, and activity metrics.
• Keep pipeline data accurate and maintain strong CRM discipline, with Salesforce preferred.
• Monitor and improve conversion performance, including contact rate, meeting rate, and close rate.
• Use performance data to focus effort on the highest-value opportunities.
• Share market feedback on competition, pricing pressure, and product-market fit.
• Partner with Marketing, Finance, and Sales Leadership to sharpen acquisition strategy.
• Contribute insights that improve targeting, messaging, and campaign results.
• Support a smooth handoff for new dealers by aligning expectations and coordinating with internal teams.
• Help set new customers up for long-term success and advocacy.

Requirements

• 2 to 4 years of experience in inside sales or new business development, ideally in B2B environments.
• Consistent history of meeting or exceeding revenue goals.
• Background selling digital advertising, SaaS, marketplace products, or other consultative solutions to small or mid-sized businesses.
• Strong spoken and written English communication skills.
• Comfort using CRM tools, preferably Salesforce, along with performance dashboards.
• Hunter-style sales approach with strong closing capability.
• Comfort operating in a high-activity, metrics-focused setting.
• Resilient, adaptable, and accountable for outcomes.
• Solid business judgment and consultative selling ability.
• Well-organized and disciplined in managing priorities.
• Collaborative mindset with the ability to contribute to broader team strategy.

Perks and benefits

• Gym discounts.
• Employee and Family Assistance Program.
• Virtual wellness events.
• Budget for conferences and training.
• Regular internal training opportunities.
• Financial planning support with 3% matching pension.
• Competitive salary.
• Expected compensation of 60K base plus commission.

Additional information

This role includes the use of artificial intelligence in hiring, including for screening, assessment, or selection of applicants. The posting is for an existing vacancy.

What success looks like

• Consistent delivery of net new revenue and dealer acquisition goals.
• Healthy pipeline management and accurate forecasting.
• Strong conversion performance throughout the sales funnel.
• Positive feedback from new dealer onboarding and cross-functional partners.

Why this role stands out

You will join a focused, performance-driven acquisition team where results directly contribute to business growth. The role offers structured coaching, clear performance expectations, and the chance to build advanced consultative selling skills in a growing digital marketplace environment.