Acquisition Manager

Position Overview

This opportunity is offered on behalf of a partner company headquartered in Germany. The Acquisition Manager will be instrumental in driving player growth globally and broadening market reach within the iGaming sector. This role involves designing and implementing acquisition plans, exploring new business areas, and enhancing multi-channel performance. Collaborating closely with senior leadership and diverse teams, the role focuses on sustainable growth driven by data insights and strategic alliances. The position is fully remote but expects coordination during Central European time zone business hours.

Key Responsibilities

• Evaluate, prioritize, and explore market expansion opportunities considering commercial viability, player trends, competitor analysis, and industry shifts.
• Formulate and implement scalable strategies for entering new markets in partnership with senior management.
• Forge and nurture partnerships with affiliates, agencies, operators, and strategic collaborators to fuel growth.
• Keep track of competitor movements, industry changes, and performance metrics to unearth new areas for expansion.
• Lead and optimize acquisition tactics across channels including affiliate marketing, SEO, performance marketing, partnerships, community engagement, and influencer campaigns.
• Enhance the acquisition funnel covering user registration to the early lifecycle phases, boosting activation, retention, and customer lifetime value.
• Analyze acquisition data to identify optimization prospects and initiate improvements to conversion rates and efficiency.
• Oversee campaigns like welcome offers, promotional activities, onboarding experiences, and crafted messaging strategies.
• Collaborate with cross-functional teams including Product, CRM, Payments, SEO, Sales, and Customer Support to elevate acquisition outcomes.
• Mentor and guide junior acquisition staff while maintaining operational excellence.
• Develop and deliver reports, forecasts, and strategic input to assist business planning and informed decisions.

Candidate Profile and Requirements

• 3 to 5 years of relevant experience in iGaming acquisition, commercial growth, performance marketing, or market expansion within fast-moving international contexts.
• Established success in launching and scaling acquisition frameworks in global markets.
• Experience in managing or mentoring acquisition teams is essential.
• Deep understanding of acquisition channels such as Affiliates, SEO, Performance Marketing, Partnerships, Community Growth, and Influencer Marketing.
• Familiarity with crypto ecosystems, Web3 target groups, card acquiring, and alternative payments is advantageous.
• Strong analytical acumen capable of converting complex data into effective commercial actions.
• Expertise in optimizing funnels, improving conversion metrics, and managing early customer lifecycle stages.
• Excellent organizational skills for juggling multiple projects and priorities.
• Experience in performance-driven settings alongside Sales and Customer Support teams.
• Effective communication and stakeholder engagement skills.
• A proactive and adaptable approach focused on continuous improvement.
• A master’s degree in Marketing, Business, Management, or related fields is preferred.
• Experience handling concurrent international market launches is a plus.
• Knowledge of CRM and marketing automation platforms, SEO/SEM techniques, brand protection, and business intelligence software such as Google Analytics, Looker, Tableau, or Power BI is beneficial.

Benefits and Perks

• Work completely remotely with the flexibility to operate from any location.
• Provision of essential work equipment including laptop, headphones, and mouse.
• Opportunities for professional growth, career development, and upward mobility.
• Quarterly performance evaluations offering feedback, recognition, and promotion potential.
• Fitness-related reimbursements from employment start date.
• Access to a health budget after one year to support wellness initiatives.
• Dedicated budget for personal development and learning courses.
• 22 annual leave days, increasing yearly by one day up to a maximum of 26 days.
• An additional day off on the employee’s birthday after one year of service.

Additional Information

This role is coordinated through an AI-driven matching system to ensure an unbiased and efficient assessment aligned with the role's fundamental criteria. The hiring company directly manages subsequent interview and assessment procedures. Data privacy is strictly observed in accordance with GDPR and related legislation, including the use of AI tools for application review and screening, while final hiring decisions are made by humans.