Video Creative

About the Role

Thatch is innovating the health benefits landscape and seeks a Video Creative to lead and shape all video efforts within the organization. This position involves establishing and directing the video function from inception, spanning growth marketing, product launches, and customer storytelling.

Primary Responsibilities

• Take full ownership of video creative across growth marketing, product marketing, and brand identity.
• Develop and build the in-house video production capability from the ground up.
• Create concepts, scripts, and detailed storyboards tailored for various audiences and channels.
• Execute end-to-end video production, including filming, editing, integrating motion graphics, and sound design.
• Design performance-driven creative content, analyze results, and continuously refine outputs based on feedback and data.
• Craft compelling customer testimonials, product-focused videos, and branding content that clearly communicate Thatch's value.
• Collaborate closely with teams including Growth, Product Marketing, Design, and company leadership.

Candidate Profile

• Experienced in managing the full lifecycle of video production from idea generation to final delivery.
• A portfolio reflecting strong artistic sense and high-quality execution.
• Proficiency in multiple facets including editing, motion graphics, filming, sound, and post-production stages.
• Ability to thrive in a fast-paced environment, showing high initiative and ownership.
• Demonstrated ability in crafting performance marketing videos and leveraging data to enhance their impact.
• Sound decision-making regarding the balance between quick delivery and high production standards.

Preferred Experience

• Building and scaling an internal video production team.
• Creating performance-based video content for paid social, connected TV (CTV), or other digital platforms.
• Background in B2B SaaS, product marketing, or storytelling centered around customers.
• Experience running creative tests and optimizing output based on metrics.
• Familiarity with AI tools supporting editing and production workflows.
• Proven ability to embrace substantial responsibility in an early-stage startup setting.

Hiring Process

• Initial discussion with a recruiter.
• Interview with the hiring manager.
• Live creative assignment.
• Meetings with other team members.
• Final conversation with leadership personnel.

Compensation

The estimated salary range for this role is $145,000 to $190,000 USD annually.

Company Overview

Thatch is a fully distributed early-stage company innovating how healthcare is accessed and managed in the United States, fostering a positive, fast-moving and collaborative team culture.