Vertical Marketing Manager – Marketplace

Overview

Join Snoonu as a Vertical Marketing Manager for the Marketplace vertical, spearheading the growth and marketing strategy to enhance awareness, customer acquisition, and conversion for an expansive range of merchants and products on the platform in Qatar.

Key Responsibilities

• Lead the comprehensive marketing strategy for the Marketplace vertical, aligning with company objectives and brand values.
• Craft and communicate compelling value propositions for both customers and merchants, designing campaigns spanning the entire marketing funnel.
• Define key performance indicators such as gross merchandise value (GMV), new buyer acquisition, conversion rates, average order value, category penetration, and retention, and monitor these metrics consistently.
• Stay informed about regional and global marketplace and e-commerce marketing trends and competitor activities.
• Conduct both ongoing and seasonal brand campaigns to elevate awareness of the Marketplace offering within the target Qatari audience.
• Oversee campaign development including briefs, creative direction, messaging frameworks, and multichannel execution (paid social, search, display, out-of-home, influencers, and in-app advertising).
• Create and manage a content and communications calendar targeting continuous engagement with existing and potential customers.
• Optimize the customer journey from initial visit through first purchase and repeat buying via strategic performance marketing tactics.
• Design and enhance promotional programs such as flash sales, category-specific deals, free delivery thresholds, and loyalty incentives to boost conversion without compromising margins.
• Collaborate closely with Product and CRM teams to improve in-app merchandising, homepage placements, push notifications, and email campaigns for Marketplace offerings.
• Lead A/B testing initiatives and experimentation plans for conversion touchpoints, generating actionable insights to scale effective strategies.
• Pioneer exploration of new marketing channels, including affiliates, community networks, social commerce, and emerging digital formats, applying data-driven evaluation to scale successful channels and discontinue ineffective ones.
• Establish partnerships with media owners, publishers, and platforms to secure innovative placements and exclusive opportunities.
• Promote marketplace marketing best practices internally by conducting knowledge sharing sessions and elevating team standards.
• Regularly monitor and report Marketplace vertical performance to senior leadership, offering clear insights and recommendations.
• Utilize customer data analytics, purchase patterns, and search trends to guide campaign and category prioritization.
• Maintain a comprehensive repository of marketplace marketing best practices, case studies, and competitive analysis to inform strategy.
• Manage the Marketplace marketing budget meticulously, optimizing spend allocation across initiatives.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or related disciplines; a Master’s degree is favorable.
• 4 to 6 years of professional marketing experience, with a minimum of 2 years focused on marketplace, e-commerce, or retail platform marketing.
• Demonstrated success in executing awareness and conversion campaigns that deliver measurable GMV or revenue growth.
• Proficiency in performance marketing channels such as paid social media, search platforms (Google, Meta), programmatic advertising, CRM, and push notifications, including budget management and conversion optimization.
• Adept at exploring, testing, and scaling novel marketing channels with an agile, iterative approach.
• Strong analytical abilities, comfortable interpreting dashboards, funnel metrics, and cohort analyses to inform decisions.
• Proven experience collaborating with Commercial or Category teams to develop joint promotional strategies and merchant plans.
• Up-to-date knowledge of regional and global trends in marketplace and e-commerce marketing.
• Exceptional communication and stakeholder management skills, liaising effectively across Marketing, Commercial, and Product departments.
• Fluent in English; knowledge of Arabic is an advantage, given the Qatar market context.

About Snoonu

Snoonu is Qatar’s innovative Super App offering rapid delivery, shopping, and additional services all in one place, powered by technology and a global team dedicated to enhancing everyday life.

Mission: To be Qatar’s leading Ultra App that leverages innovation and technology to benefit the region and its community, consistently exceeding norms and challenges.

Vision: To transform how people live by connecting them to a world of possibilities through technology.

Core Values

• Customer Centricity: Prioritizing customers above all.
• Integrity: Upholding honesty, ethics, and trustworthiness in all actions.
• Creativity and Curiosity: Continuous innovation for meaningful impact.
• Ownership: Leading by example and taking responsibility.
• Efficiency and Results: Delivering more by working smarter and faster.
• Teamwork: Valuing collaboration and mutual support.

Employee Benefits and Culture

• Collaborate with a global, diverse team.
• Access ongoing learning opportunities, including budgets for courses and tools.
• Autonomy in role responsibilities and career path.
• Generous flexible time off and wellness programs supporting work-life balance.
• Agile methodologies embedded across teams.
• Great Place to Work® certified, reflecting a culture where people are valued and empowered.
• ISO 9001:2015 and ISO 45001:2018 certifications affirm commitment to quality and workplace safety.
• Active engagement in sustainability and corporate social responsibility initiatives.
• Dedication to diversity, equity, and inclusion as foundational principles.

Additional Information

This is a full-time onsite position based in Lusail, Qatar. The role involves close collaboration with cross-functional teams and external partners to drive marketing excellence in the marketplace domain.

Applicants should bring a strategic mindset, passion for innovation, and a drive to set industry benchmarks in marketplace marketing.