Trade Marketing Manager

Overview

Honasa Consumer Limited (HCL) is a rapidly expanding leader in the Beauty & Personal Care industry, comprising brands like Mamaearth, The Derma Co., Aqualogica, and BBlunt. Focused on honesty, natural ingredients, and safe care, HCL caters to over 500 cities throughout India via innovative products, direct-to-consumer marketing, and robust e-commerce channels. The organization is supported by prominent investors including Sequoia Capital India and Sofina SA.

Key Responsibilities

• Develop and execute trade activation programs tailored for diverse channels that effectively boost volume growth while fostering strong trade partnerships.
• Perform thorough market evaluations and feasibility studies, delivering comprehensive business proposals and actionable business plans.
• Manage and oversee all below-the-line marketing budgets spanning different brands and regions, ensuring expenses align with planned allocations while optimizing trade spending impact.
• Lead the oversight of advertising and promotional strategies, including customization of marketing materials per local requirements.
• Conduct competitor analysis to strategically position products and swiftly adjust plans according to market movements.
• Collect and analyse market sales data to gain insights bolstering channel growth.
• Maintain detailed reports and management information systems related to channel expenditures, enabling data-driven identification of growth opportunities.

Eligibility Criteria

The position is open to any graduate meeting the outlined profile.