Strategic Marketing & Communications Manager

About Australian Organic Limited

Australian Organic Limited (AOL) acts as the authoritative voice of Australia's certified organic sector, representing producers, processors, certifiers, and commercial entities throughout the country. Their mission focuses on fostering positive outcomes for humans, animals, and the environment, advocating for and educating about the organic industry to promote growth, trust, and impactful change.

Role Overview

This pivotal position contributes directly to the future trajectory of Australia's certified organic industry. The Strategic Marketing & Communications Manager is tasked with directing the sector's image and communications to industry stakeholders, government bodies, partners, and the broader public. Working closely with the CEO and the wider team, this role will craft and lead a marketing strategy that doubles the organic sector's economic value and influence.

Key Responsibilities

• Develop and oversee end-to-end marketing and communications strategies for AOL.
• Execute campaigns aimed at expanding membership and enhancing industry's visibility.
• Drive industry-wide efforts to elevate consumer education about organic products collectively.
• Manage brand messaging and storytelling across all marketing platforms.
• Collaborate with Policy and Partnerships teams to translate strategic initiatives into market impact.
• Lead and mentor a small, focused team to deliver high-quality outcomes.
• Promote and share compelling narratives about the industry and its positive contributors.

Candidate Profile

• Experienced strategic marketer and communicator with execution capability.
• Adept at managing multiple priorities within a small team environment.
• Sound judgment to prioritize efforts effectively.
• Driven by purposeful work with tangible societal impact.
• Strong analytical and critical thinking skills.
• At least 8 years of proven experience in crafting and delivering impactful strategic marketing and communication plans.
• Excellent written and spoken communication suited for diverse audiences.
• Track record of successful stakeholder relationship management.
• Results-oriented mindset with the ability to simplify complexity.
• Preferred experience includes working in both B2B and B2C contexts.
• Background or interest in organics, sustainable agriculture, or related food industries beneficial.
• University degree in Marketing or Communications preferred.