Specialist, Technical Product Management - Generative Engine Optimization

Overview

We are looking for a Specialist in Generative Engine Optimization (GEO) to enhance capabilities in AI discoverability and answer engine readiness across our digital platforms. This role focuses on ensuring content is well-structured, easily discoverable, compliant with regulations, and accurately represented across generative search engines, AI assistants, conversational AI platforms, and conventional search technologies.

The position supports the company's digital transformation by advancing web platforms beyond traditional traffic sources to become trusted inputs for AI systems, assisting patients, healthcare consumers, professionals, and other stakeholders in accessing credible healthcare information.

Key Responsibilities

• Develop and implement GEO strategies to enhance visibility on generative search, AI-powered answer engines, and related digital journeys.
• Adapt SEO principles into AI-specific optimization approaches, emphasizing entity clarity, semantic structure, structured data answers, and establishing topic authority.
• Recognize opportunities to improve scientific, medical, brand, and corporate content representation and discovery within AI-driven platforms.
• Evaluate web pages for their technical SEO and GEO readiness: including crawlability, indexability, structured data application, metadata standards, semantic HTML usage, internal linking, headings optimization, accessibility compliance, and content clarity.
• Recommend platform improvements facilitating easier parsing by search engines and AI systems.
• Collaborate with web, content, and compliance teams to ensure that priority content is machine-readable, avoiding formats like PDFs or images when possible.
• Enhance structured data schemas, metadata, content architecture, and crawlability aspects.
• Establish and monitor GEO-related metrics such as AI citation presence, answer engine visibility, query coverage, content discovery rates, and AI-driven engagement metrics.
• Utilize analytics tools including GA4, Google Search Console, SEO analysis platforms, and emergent GEO tools to identify opportunities and monitor performance.
• Regularly report findings and insights to relevant teams.

Required Qualifications and Experience

• Bachelor's degree in Computer Science, Information Systems, Digital Marketing, Data Analytics, or a closely related field.
• Between 3 to 6 years of experience working in SEO, technical SEO, content optimization, web analytics, digital marketing, or similar digital roles.
• In-depth knowledge of search engine crawling, indexing, ranking methodologies, and content interpretation.
• Practical understanding of generative AI search behaviors, AI answer engines, large language model functions, and current GEO methodologies.
• Hands-on experience with SEO and analytics platforms such as Semrush, Google Search Console, GA4/GA360, ScreamingFrog, Adobe LLM Optimizer, or equivalents.
• Familiarity with structured data standards, schema.org markup, metadata, semantic HTML, sitemap management, robots.txt, canonical and hreflang tags, internal linking strategies, and page experience signals.
• Ability to interpret complex analytics data and translate it into clear and actionable business and content recommendations.
• Excellent stakeholder management skills, capable of collaborating across technical, commercial, regulatory, and agency groups.
• Strong written communication skills with the ability to clarify technical topics in straightforward language.
• Attention to detail and experience operating within regulated healthcare or life sciences environments.

Preferred Skills

• Background in pharmaceutical, healthcare, life sciences, or other regulated sectors.
• Knowledge of promotional versus non-promotional content compliance in healthcare or pharmaceutical digital spaces.
• Experience working with CMS platforms such as Adobe Experience Manager (AEM), WordPress VIP or similar enterprise-grade systems.
• Exposure to GEO tools, AI visibility platforms, generative search monitoring, and answer engine analytics.
• Experience managing multilingual or multi-market website ecosystems.
• Understanding of content taxonomy, ontology, controlled vocabularies, and medical terminology governance processes.

Performance Metrics

• Enhancement in content visibility and quality of AI answer citations.
• Greater consistency and accuracy in AI-generated answers representing company content.
• Improvement in technical SEO and GEO readiness of priority web pages.
• Reduction of content in non-AI-friendly formats such as image-heavy tables or PDF-only critical information.
• Successful adoption of GEO best practices and playbooks by market and content teams.
• Improved collaboration among web, analytics, regulatory, and commercial teams.
• Delivery of insightful, actionable reports linking GEO performance to business goals and customer experience.

Additional Information

• Employee status: Regular.
• No relocation offered.
• No visa sponsorship provided.
• No travel expected.
• Flexible work arrangement: Hybrid model.
• Valid driving license and hazardous materials handling: Not applicable.
• Job posting expiration: October 31, 2026.

Recruitment Policy

The company does not accept unsolicited resumes or applications from recruitment agencies without an explicit written agreement pertaining to this opening. Any unsolicited referrals without prior agreement become company property without fee obligation.