Social Media Manager

About Makeup by Mario

Makeup by Mario is a rapidly expanding prestige beauty brand that is transforming the artistry-driven makeup space. With a strong footprint in prominent global beauty retail outlets and direct consumer channels, we pride ourselves on delivering innovative, high-quality products that emphasize artistry, craftsmanship, and education.

Position Overview

We seek a Social Media Manager to become a vital part of our Marketing team. Recognized as the top-followed Makeup Artist Brand on social media, Makeup by Mario relies on this role to develop comprehensive social media calendars, formulate strategy, and oversee social media planning across major platforms.

Key Responsibilities

• Maintain and manage an ongoing and campaign-focused social content calendar covering all social platforms.
• Contribute to the advancement and refinement of the overall social media strategy.
• Convert brand and marketing goals into social-first plans and content themes.
• Create clear, actionable briefs and social media plans tailored for internal teams and external agencies.
• Oversee agency and partner collaborations to ensure deliverables meet social strategy and scheduling requirements.
• Proactively track social media trends to enhance social media approaches.
• Explore and execute community engagement initiatives to foster brand loyalty among followers.

Cross-Functional Collaboration

• Guide the creative team on social-driven concepts, formats, and storytelling opportunities designed for specific platforms.
• Collaborate closely with creatives to plan, execute, and optimize content creation and storytelling processes.
• Represent social media interests during photoshoots to ensure content aligns with platform trends and requirements.
• Work jointly with Marketing, Ecommerce, and PR teams to synchronize messaging, campaigns, and event coverage across channels.
• Act as the social media authority in cross-departmental strategic discussions.
• Support social media copywriting and community engagement tactics.

Reporting and Optimization

• Provide comprehensive monthly performance reports including insights and suggestions for future planning.
• Monitor social platform developments, industry trends, and competitors to keep strategies and content current and effective.

Qualifications

• At least 4 years of experience in organic social media marketing with a successful track record managing multiple channels simultaneously.
• Experience supervising at least one team member.
• Proven ability in community engagement and management.
• Skilled in social media planning and execution for both continuous and campaign-driven content.
• Exceptional attention to detail with strong multitasking and time management capabilities.
• Excellent writing skills supporting strategic recommendations.
• Experience collaborating cross-functionally with creative, marketing, and PR teams.
• Analytical proficiency to translate social media data into actionable monthly reporting insights.
• Strong organizational skills capable of managing various projects at once.
• Adaptability to shifting priorities in a fast-paced environment.

Preferred Skills

• Familiarity with Dash Social, TYB, and Asana platforms.
• Experience in founder-led artistry brand environments.
• Comfortable supporting and participating in content shoots.

Benefits and Work Arrangement

• Hybrid work schedule: four days in-office, one day remote.
• Comprehensive medical, dental, and vision insurance coverage.
• Access to HSA, FSA, and dependent care FSA benefits.
• Commuter benefits assistance.
• OneMedical membership perks.
• Health Advocate, Talkspace, and Kindbody partnerships.
• Life and additional supplemental life insurance options.
• 401(k) retirement plan with company matching.

Equal Opportunity Employer Statement

Makeup by Mario ensures equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status. We are dedicated to fostering a diverse and inclusive environment for all employees and applicants, complying with all relevant laws across our locations.