Social Media Coordinator

About One&Only The Palm

At One&Only, our mission is to bring joy to our guests by anticipating their needs with creativity, precision, empathy, and warmth. Every element of their stay is carefully designed to fulfill their dreams, all within an atmosphere that blends chic style with a relaxed vibe. Our team combines meticulous attention to detail with a welcoming spirit to consistently exceed guest expectations.

Located on a private apex of Palm Island, One&Only The Palm offers an exclusive beachfront escape where the vibrancy of modern Dubai meets the timeless allure of old Arabia. With extensive expertise and generosity, we exceed guest expectations, whether planning a perfect family day or a romantic private dinner. This is more than a job; it is our passion.

Role Overview

We are seeking a Social Media Coordinator to join the Sales & Marketing team at One&Only The Palm Resort in Dubai. This role supports the resort's digital footprint, enhancing the online guest experience by delivering engaging, creative, and cohesive content across all social platforms. Reporting to the Director of Marketing & Communications, you will ensure all digital interactions reflect the brand's identity and provide a consistent, guest-centered experience.

Key Responsibilities

• Oversee the resort's social media channels related to dining and wellness.
• Coordinate or capture onsite photo and video content showcasing authentic guest experiences.
• Manage influencer partnerships including requests and content coordination.
• Develop and brainstorm innovative campaign ideas highlighting unique resort offerings.
• Monitor social platforms such as Facebook and Instagram to track engagement.
• Analyze campaign and influencer collaboration analytics to measure success.
• Understand the brand, product goals, and customer expectations to align social content accordingly.
• Engage actively with customers by responding to inquiries and promoting sales/service.
• Provide management with suggestions to enhance guest experience through social platforms and internal processes.
• Learn and utilize internal software systems effectively.
• Assist in generating performance reports and monthly content strategies.
• Collaborate with influencers and journalists to expand brand exposure.
• Support updates of collateral materials such as menus and promotional flyers.
• Develop and schedule daily engaging content consistent with brand voice across all digital platforms.
• Stay updated on social media trends, competitors, and industry best practices to maintain innovative content.
• Respond promptly to comments, messages, and reviews to foster positive guest engagement.
• Coordinate social media calendars aligning with campaigns, events, and promotions.
• Support paid social media efforts, including boosting posts and tracking their performance.
• Work alongside departments like Food & Beverage, Rooms, and Events to promote offerings and updates.
• Ensure all social content meets quality standards and adheres to brand guidelines.
• Assist in crisis communications and reputation management on social media.
• Monitor competitor activities and benchmark performance regularly.
• Manage influencer content delivery schedules and ensure alignment with brand identity.
• Support the launch of new initiatives, seasonal campaigns, and promotions.
• Help organize social media contests, giveaways, and engagement activities.
• Maintain a well-organized digital asset library including photos, videos, and creatives.

Candidate Profile

Ideal applicants will bring 2 to 3 years of experience as a Social Media Coordinator within upscale luxury hospitality or five-star hotel environments. Strong interpersonal and social skills are essential. A Marketing degree is required, along with excellent written and spoken English skills; proficiency in additional languages is advantageous. Experience working in the Middle East or GCC region is considered a plus.

Why Join Us

At One&Only, creating joy is central to all our efforts. If you are dedicated to meticulous detail, proactive in exceeding expectations, and inspired to bring positive energy and passion into your role, we want you on our team. This is a unique opportunity to be part of a globally growing luxury brand that values innovation, collaboration, and unforgettable guest experiences. We invest in our people as much as in the expansion of our resorts, fostering a culture that is open-hearted, intuitive, generous, and spontaneous.

We appreciate your interest in One&Only Resorts. Please note only shortlisted candidates will be contacted.